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Crayola and McDonald's Unveil a Stellar Happy Meal Experience

In an exciting partnership, Crayola and McDonald’s have united to launch a globe-spanning Happy Meal experience that encourages creativity in children from all walks of life. This unprecedented collaboration brings together the vibrant world of Crayola with the beloved Happy Meal, promising to inspire imagination in over 60 countries.

The Happy Meal Planet is set to transform mealtime into a delightful excursion filled with exclusive activity kits and space-themed toys designed to foster practical creative moments that families can enjoy together. This special edition Happy Meal will be available at participating McDonald’s restaurants across regions including EMEA, the UK, Asia, and Canada, running until March 2026 or while supplies last.

One of the standout features of this collaboration is the interactive digital experience it offers. Children can scan their creations to see them come alive in a colorful virtual environment filled with opportunities for exploration and creativity. This initiative aims not only to make meals more enjoyable but also to seamlessly blend the joy of play with educational experiences.

“Crayola’s mission has always been about sparking creativity, discovery, and self-expression in every child. This partnership with McDonald’s boldly brings that mission to life in an unexpected way,” said Anna Roca, Global Partnerships Director at Crayola. “We are excited to transform one of the most loved family experiences—the Happy Meal—into an imaginative journey, empowering children to leap into creativity and color their universe.”

The Happy Meal boxes and advertising for this campaign showcase imaginative illustrations crafted by children themselves, highlighting the authentic creativity that drives this initiative. Moreover, in a first for Crayola, the renowned childhood creative tools brand will supply coloring pencils for the Happy Meal. This reinforces the commitment to encourage artistic expression in young minds.

The campaign also emphasizes the desires of parents for meaningful and hands-on play, while giving their children an avenue to extend their creative adventures into the digital realm. As Crayola’s partnership with McDonald’s unfolds, families can look forward to unique dining experiences that spark joy and foster imagination.

“At McDonald’s, we are always on the lookout for ways to create fun, engaging, and meaningful experiences that resonate with families. This unique partnership with Crayola allows us to offer personalized and interactive experiences that bridge culture and creativity, through a space-themed adventure that empowers children to take charge of their own storytelling,” stated Sheila Hamilton, Senior Director of Global Brand Marketing at McDonald's.

This innovative partnership invites families to experience the joy of creativity through crayons and Happy Meals, promising to turn ordinary moments into extraordinary adventures. Mark your calendars and get ready to join this imaginative journey as Crayola and McDonald's celebrate creativity in the most delightful way possible.