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eosera Foundation Awards Scholarship to TCU Students

In a groundbreaking initiative, the eosera Foundation has awarded a $5,000 scholarship to a group of talented marketing students from Texas Christian University (TCU). This award recognizes their creative contributions to the development of a marketing campaign for eosera®'s flagship product, EAR WAX MD®.

Under the guidance of Dr. Jennifer D'Angelo, Assistant Professor of Marketing at TCU's Neeley School of Business, the students participated in an immersive project that spanned an entire semester. Their task involved conducting extensive market research and crafting imaginative campaigns aimed at promoting the unique ear wax dissolving drops. At the conclusion of the semester, students presented their concepts directly to Elyse Stoltz Dickerson, CEO of eosera®, and her marketing team.

Among the six teams of participants, NextGen Media stood out with their exceptional presentation, capturing the judges' attention and earning top marks. Stoltz Dickerson praised the students for their ability to tackle a subject often overlooked—ear wax—while showcasing their innovative thinking. She remarked, "We loved seeing what they came up with; it was incredibly challenging to choose a winner from such a talented group!"

The winning team, comprising Audrey Edwards, Grace Gasvoda, Izzy Dimitroff, Kate Williams, and Kenia Zetino, aimed to normalize ear cleaning as a vital component of self-care. Their campaign proposal included engaging social media videos in a unique man-on-the-street fashion, a trending get-ready-with-me TikTok, as well as concepts for an interactive blog and podcast.

Dr. D'Angelo shared that the students greatly valued the opportunity to collaborate with a recognized brand and apply theoretical classroom knowledge to real-world scenarios. Many expressed how intriguing it was to explore a category of products they were initially unfamiliar with. The chance to present their work to eosera® and receive valuable feedback from industry leaders was invaluable.

Reflecting on the scholarship, Stoltz Dickerson highlighted that this marks the inaugural year of the Ryan Headlee Scholarship Program by the eosera Foundation. Named after the CVS category manager who first took note of eosera® in 2017, the program aims to empower aspiring marketers.

She added, "I am so thankful for this chance to contribute through the eosera Foundation, as it provides these students with real-world campaign experience for a company with products available in over 28,000 stores nationwide. We were genuinely impressed with their creativity and plan to implement some of their ideas in the coming months."

The eosera Foundation is committed to enhancing educational opportunities for students through scholarship offerings and fostering entrepreneurship with its Pitch Competition, where aspiring entrepreneurs can secure seed funding. The foundation's mission is further bolstered by funds generated from the sales of eosera® products.

This initiative not only boosts the students' capabilities and confidence but also bridges the gap between academia and industry, paving the way for future opportunities in the field of marketing. The eosera Foundation proves that with guidance and support, students can excel and bring fresh ideas to the forefront of corporate marketing.