Introducing Meiji Bulgaria's New Drinkable Yogurt LB81 for Gut Health

The Launch of Meiji Bulgaria’s Drinkable Yogurt LB81

On March 10, 2026, Meiji Co., Ltd. will launch a new product designed for those who want an easy way to support their gut health. The innovative drinkable yogurt, named "Meiji Bulgaria Drinkable Yogurt LB81" in a convenient 120g format, will first be available at convenience stores nationwide.

Features of LB81

1. Dietary Support: LB81 is permitted as a Foods with Function Claims product, designed to help maintain a balanced gut and promote digestive well-being.
2. Convenient Size: The drinkable yogurt is packaged in a ready-to-drink size, making it perfect for consumers on-the-go.
3. Unique Bottle Design: A new PET bottle shape has been adopted, showcasing a fresh and invigorating look.

With a recommended retail price of 149 yen (tax included), LB81 caters to the growing demand for smaller portion sizes, particularly as single households and individual consumption within families increase.

Understanding Consumer Needs

Market research shows that while many users of drinkable yogurt are interested in improving their gut health, they often struggle with consistency and finding the right product for their needs. Over half of these individuals report dissatisfaction with their gut health journey.

Considering this landscape, LB81 aims to simplify the process of incorporating gut health benefits into daily routines. The yogurt is rich and satisfying yet refreshing, ensuring that consumers can enjoy it without becoming tired of the flavor.

Thoughtful Design

The design of the LB81 bottle stems from the creative minds at nendo, a renowned design office known for its work on the Tokyo 2020 Olympic torch and the TGV train in France. With a focus on embodying "nature, freshness, and vitality," the new bottle shape features a soft, petal-like structure at the top, offering a natural grip when held.

Additionally, the packaging design maintains the trusted image of the Meiji Bulgaria brand while highlighting novelty and excitement.

Commitment to Health

Through the introduction of LB81, Meiji is committed to supporting individuals eager to start their journey towards better gut health. The company aims to extend the joy and deliciousness of yogurt, contributing positively to customers' healthy diets.

As a Foods with Function Claims product, LB81 includes the approved claim that it helps maintain a balanced gut microbiome, thus promoting digestive health. The recommended daily intake is 100ml, although consumers are welcome to use more as per their personal preferences. However, it is essential to consume it quickly after opening due to its fresh nature.

Meiji's continuous positive impact on consumer health and nutrition is evident as it adapts to modern dietary needs, ensuring that delicious and nutritious yogurt remains accessible and enjoyable for everyone.

Let’s keep an eye out for this new product that promises not just health benefits but also a delightful taste experience. It might just be the answer for anyone looking for an easy way to enhance their digestive health.