#Japan #Tokyo #Vpon JAPAN #Funliday #Inbound Marketing

Revolutionizing Inbound Marketing

In a significant move to enhance inbound marketing strategies, Vpon JAPAN Co., Ltd., headquartered in Shibuya, Tokyo, has announced the launch of a revolutionary high-precision targeting advertisement solution aimed specifically at travelers from Taiwan and Hong Kong who are planning to visit Japan. This initiative is in collaboration with Funliday, Inc., the largest travel planning app in Taiwan, allowing Vpon to provide targeted advertisements to a demographic that has firmly committed to traveling to Japan.

Collaborative Partnership with Funliday

The partnership with Funliday enables Vpon to access a wealth of data regarding confirmed travelers from Taiwan and Hong Kong. By utilizing this data, Vpon can effectively deliver advertisements tailored to individuals who have already made firm travel plans. This precision targeting represents a substantial improvement over past strategies that focused broadly on potential travelers. During testing, the new targeting ads achieved a click-through rate (CTR) that was 2.2 times higher than traditional advertisements targeting mere interest levels, proving the effectiveness of this innovative approach.

The Significance of Targeted Advertising

Targeting ads based on confirmed travel plans allows Vpon to reach users effectively at a critical stage of their travel planning. Advertisements can now reflect traveler-specific details such as the planned dates and destination within Japan. This high-level targeting gives advertisers the opportunity to engage with travelers when they are most likely to be seeking information, making it a unique advantage.

Trial Results Translate into Success

In the trial conducted in Taiwan, it was reported that both segments received approximately 20,000 clicks, showcasing the enhanced effectiveness of Vpon’s new targeting method. Despite the cost of advertisement being similar to existing methods, the campaign’s impressive results have positioned the collaboration with Funliday as a potentially game-changing segment for advertisers seeking to maximize their return on investment (ROI).

Market Context and Goals

With the resurgence of travel demand following the COVID-19 pandemic, the interest in visiting Japan among tourists from Asia, especially Taiwan and Hong Kong, has significantly increased. As such, a sharper focus on targeting confirmed travelers is more crucial than ever before. Funliday serves as an essential tool for travelers by assisting them with trip planning and making it easier to identify those who are set to travel.

The collaboration with Funliday allows Vpon to expand its reach, utilizing precise traveler data to inform its advertising strategy across its wide-reaching network in Asia. The future of inbound marketing looks promising as more data-driven solutions emerge, setting the stage for enhanced engagement in the travel industry.

The Path Forward

1. Effective Information Delivery: Focus on providing tailored information to travelers prior to their departure to Japan.
2. High ROI Promotions: Develop promotional campaigns aimed at municipalities, tourist facilities, and retail enterprises, ensuring they achieve high ROI.
3. Evolution of Marketing Strategies: By merging high-precision data with advanced ad technology, Vpon is evolving inbound marketing techniques to meet the changing needs of the market.

Vpon remains committed to collaborating with key data partners across Asia to support and innovate in the inbound marketing space. As Vpon forges ahead, it aims to not only enhance its advertising solutions but also contribute to the overall growth of inbound tourism in Japan.

About Vpon

Vpon is a leading cross-border digital transformation company in Asia. With its proprietary AI technology and data analytics, Vpon is dedicated to fostering business growth across borders. The mission of the Japanese branch is to invigorate the world with Japan's charm by providing digital marketing solutions for inbound promotion and overseas expansion. Vpon collaborates with over 200 municipalities and businesses, underscoring its role in promoting Japan on a global stage.

About Funliday

Funliday, Inc. is a travel planning application based in Taipei, Taiwan. Established in 2017, it specializes in helping travelers plan and share itineraries. Its collaboration with Vpon signifies a pivotal development in enhancing how travel advertisement reaches confirmed travelers.

For more inquiries, please contact Vpon’s Marketing Department at [email protected].