Meizu Shines at Geely Global Intelligent Mobility Expo with Innovative AI-Powered Products
Meizu Impresses at the Geely Global Intelligent Mobility Expo
On April 25, 2025, Meizu made a significant impact at the Geely Global Intelligent Mobility Expo held in Hangzhou, China. Positioned in the heart of the Geely Building Plaza, Meizu set up an impressive exhibition space that showcased its array of innovative products. The event attracted over 400 guests, marking a pivotal moment in Geely's promotional efforts for the Shanghai Auto Show.
During the expo, Meizu's representative delivered an opening speech that highlighted the company's commitment to integrating artificial intelligence (AI) within its product ecosystem. Attendees were introduced to various products, including smartphones, AR smart glasses, and intelligent cabins, all designed to reflect the potential of AI in enhancing everyday life. The smart glasses generated particular excitement, providing visitors with hands-on experiences that demonstrated their advanced features.
Captivating Innovations
Among the star attractions were the StarV View and StarV Air2 AR glasses. The StarV View, using BirdBath technology, offers an immersive virtual display equivalent to a 188-inch screen viewed from six meters away. This innovative product is the first of its kind under its price category to include a myopia adjustment range from 0 to 600°—a feature that impressed many attendees. During a recent launch event in Dubai, enthusiastic locals couldn’t help but exclaim their intentions to purchase these glasses.
The StarV Air2 also captured the interest of many journalists. Its ability to provide real-time translations from Chinese to English directly in the glasses astonished the crowd, leading to numerous compliments on its capabilities. Compatible with 14 languages, the Air2 has facilitated more than 390,000 hours of two-way communication for users traveling across various countries and regions. It proves invaluable in business meetings and travels, breaking down language barriers with its AI-powered translation features.
Moreover, the StarV Air2 includes functions such as teleprompter use, AR navigation, meeting assistance, and music playback. It also offers a voice-to-text feature that aids those with hearing impairments by converting spoken words into written text instantly.
Expanding Horizons in Smart Technology
During the workshop, Peng Bo, Meizu's product director, emphasized the importance of smart glasses powered by AI as future personal computing devices. He forecasts these glasses turning into multifunctional terminals that can redefine user experiences in daily life. By innovating smart eyewear, Meizu aims to enhance product performance and battery life while collaborating with partners to broaden the applications for AR smart glasses.
Meizu's presence at the expo exemplifies its rapid global expansion strategy. The company has tailored products to meet the diverse needs of international users, leading to widespread acceptance and acclaim across different market segments. With ongoing efforts in international market penetration, Meizu’s ecosystem of AI products has reached consumers in numerous regions including Asia-Pacific, Latin America, the Middle East, Central Asia, and Europe.
As part of its global strategy for 2025, Meizu plans to collaborate with Geely for a series of product launch events in countries such as Indonesia, Sri Lanka, the Philippines, Vietnam, Australia, and the UAE. This will involve more than 10 international product releases aimed at introducing new innovations to the global market while building eco-friendly experience stores that showcase smartphones, vehicles, and smart glasses. Meizu and Geely also aim to establish a high-end technology ecosystem brand, promoting an integrated AI ecosystem to a broader audience.
Through its participation at the Geely Global Intelligent Mobility Expo, Meizu has demonstrated its commitment to leading advancements in smart technology, positioning itself favorably amidst the growing focus on AI's role in everyday life. As the world embraces digital transformation, Meizu continues to innovate, striving to offer consumers next-level experiences through its cutting-edge technology.