Unleaded Marketing Consultancy Rebrands Itself to PlatinumBlack, Signifying Growth and New Direction

Unleaded Transforms Into PlatinumBlack: A New Era Begins

In a significant step for its future, Unleaded, a Houston-based consulting firm with an impressive track record in B2B marketing, has officially rebranded itself as PlatinumBlack. This change, celebrated on July 24, 2025, signals not just a shift in branding, but an evolution in the services it offers, building on 25 years of experience in the industry.

Founded in 2000, Unleaded was well-known for its collaborative approach to marketing within highly technical sectors, which include energy, manufacturing, clean technology, engineering, construction, chemicals, professional services, technology, and private equity. With the new identity of PlatinumBlack, the firm is asserting its presence as a comprehensive provider of marketing strategy, creativity, and execution, supporting B2B companies in their growth journeys.

Justin Chatigny, the Chief Marketing Officer of PlatinumBlack, expresses that this rebranding serves to better align their offerings with their evolving strategy and growth ambitions. He states, "We have expanded our team, our capabilities, and the impact we generate for clients across increasingly diverse industries. The launch of PlatinumBlack is rooted in a legacy we are very proud of, and it better supports our current strategy and growth ambitions."

The name 'PlatinumBlack' is not just a catchy moniker; it reflects the properties of fine platinum powder known for its catalytic capabilities, paralleling the role of the company as a growth catalyst for its clients. Chatigny emphasizes the mission of PlatinumBlack as one that aids companies and their people in thriving in a way that makes sense, ensuring they can achieve more than they initially imagined possible.

The transition represents not only a visual change but also a reaffirmation of the firm's commitment to innovation in marketing practices. The rebranding comes as PlatinumBlack aims to enhance its service offerings and establish itself as a leader in producing measurable results for clients.

Erin Eby, the Executive Creative Director, reinforces this sentiment, highlighting the firm's culture of entrepreneurship and creativity. She states, "From day one, I've been impressed by the entrepreneurial spirit of this company — intelligent, ambitious individuals driven to discover ideas that others overlook and produce inspiring work. This rebranding does not reinvent us; it clarifies who we are and allows our clients and the people we serve to find us more easily."

The firm’s approach to marketing revolves around a tightly integrated marketing strategy, marrying creativity with business acumen to accelerate growth for its clients. PlatinumBlack encourages businesses to discover their unique value, guiding them towards tangible results. The responsibility to deliver effective marketing solutions that resonate in competitive industries is something the agency has embraced wholeheartedly.

As part of its commitment to ongoing growth and evolution, PlatinumBlack aims to cater to a global client base, extending its services beyond the United States to regions across North America, Europe, Asia, and the Middle East. The agency's new website and additional resources will further showcase their expertise and enable potential clients to navigate their offerings with ease.

As PlatinumBlack embarks on this new chapter, the Houston consultancy is poised to lead its clients to new heights by effectively marrying strategic insight with the practical applications necessary for sustainable growth.

With this transformation, PlatinumBlack is not only reinforcing its legacy but also setting the stage for future success in the ever-evolving landscape of B2B marketing.