#Singapore #Board Games #PaixGUILD #Fisherman

PaixGUILD's Board Games Shine at Asian Board Games Festival 2025

The Japanese board game brand PaixGUILD made its debut at the Asian Board Games Festival (ABGF) 2025, held from November 28 to 30 in Singapore. This marked the brand's first significant presence in Southeast Asia, and their booth attracted an impressive number of visitors throughout the event, with over 100 players engaging with PaixGUILD's games over the three-day period.

An Exciting Showcase

Among the featured titles, "Fisherman," "Where Did My Sock Go?" and "Angels and Devils" received particular acclaim from a diverse audience ranging from families to hardcore gamers. The excitement was palpable, with eager attendees lining up to try out these captivating games. Participants hailed from Singapore and neighboring countries, including Thailand and Malaysia, providing valuable insights into PaixGUILD's strong appeal within the region.

Impressive Sales and Market Interest

During the festival, PaixGUILD secured multiple distribution deals. Notable advancements included partnerships with Origame, a retail and publishing company in Singapore, and various board game cafes in the area. In Thailand, WISEBOX, a retailer, publisher, and board game café, reported that their stock sold out within just 24 hours of release.

Feedback from local players highlighted the accessibility and strategic depth of the games, with many noting the balance between being easy to play and providing engaging strategies. Comments such as, "It's simple to pick up but enjoyable to strategize against each other" and "Perfect starter games for board game meetups" illustrate the positive reception of PaixGUILD's offerings in Southeast Asia.

A Connection with International Players

For PaixGUILD, participating in ABGF was a groundbreaking experience. Attendees were enthusiastic in sharing their thoughts post-play, promoting the games on social media, and returning with friends for a second round of fun. The event emphasized the closeness of the connection between local players and the brand.

PaixGUILD remains committed to expanding its reach beyond Japan, continuously seeking opportunities to distribute their original board games globally by collaborating with partners in various countries.

Event Summary

• - Event Name: Asian Board Games Festival 2025
• - Dates: November 28-30, 2025
• - Location: National Library Building, Singapore
• - Official Website: Asian Board Games Festival

Overview of Games

Where Did My Sock Go?

• - Description: This is a memory and chance-based game, likened to "Old Maid," where players strive to pair socks while strategically removing cards from others' hands. Recognized as an Honorable Mention in the ArcLight Game Award 2024, it is enjoyed by children and adults alike.
• - Participants: 3-6
• - Play Time: 20 minutes or more
• - Recommended Age: 4 years and up
• - Purchase Here

Fisherman

• - Description: This trick-taking game revolves around fishing competitions, where players aim to catch specific types of fish while avoiding penalties from unintended catches. Players plan their moves strategically to become the world's number one fisherman.
• - Participants: 3-4
• - Play Time: 20 minutes or more
• - Recommended Age: 7 years and up
• - Purchase Here

Angels and Devils

• - Description: A simple and engaging trick-taking game where players compare card strength to ensure they pass on devil cards and collect angel cards for life recovery. Ideal for beginners and those looking for quick fun.
• - Participants: 3-4
• - Play Time: 20 minutes or more
• - Recommended Age: 7 years and up
• - Purchase Here

For inquiries from wholesalers, retailers, and other corporations, please reach out via this link.

About PaixGUILD: Operated by Gensou Tsushinsha, PaixGUILD has showcased approximately 15 games over the past eight years, primarily participating in Japan's largest board game event, Game Market.

Explore more at Gensou Tsushinsha.