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Beko's Push for a Unified Industrial Policy in Europe

Beko, hailed as Europe's largest household appliance manufacturer, recently emerged as a pivotal advocate for a unified industrial policy that aligns with climate objectives. At the forefront of this movement is the Clean Industrial Deal, a landmark initiative intended to bolster production and enhance competitiveness within the European Union (EU) while promoting sustainability.

During the central event dedicated to the Clean Industrial Deal held on February 26, 2025, Beko's leadership emphasized the necessity for industries investing in decarbonization, energy efficiency, and innovation to remain globally competitive. CEO Hakan Bulgurlu articulated that Europe requires a robust and investment-oriented industrial strategy, backed by a regulatory framework that empowers businesses to thrive.

This call to action comes at a significant time as Europe navigates changes in its industrial landscape. Bulgurlu remarked, “The Clean Industrial Deal represents a critical moment for the industrial future of Europe. It is essential that this initiative fulfills its promise to position Europe as a leader in green, competitive industries without jeopardizing our manufacturing base.”

Beko is uniquely positioned to champion this cause, being the sole signatory of the Antwerp Declaration and actively involved in shaping industry standards. This declaration focuses on energy efficiency and sustainable practices, underscoring Beko's commitment to responsible innovation. The company’s ethos aligns seamlessly with contemporary environmental demands, emphasizing not just compliance but proactive engagement in nurturing sustainable industries.

Bulgurlu also pointed out that the appliance sector is a cornerstone of the economy that not only provides employment and drives innovation but also serves as a catalyst for resilient supply chains. In his view, the industry plays a critical role in enhancing energy efficiency across EU households, contributing significantly to savings on energy costs and greenhouse gas emissions.

He stated, “Energy-efficient appliances are not just beneficial; they are among the most cost-effective means of driving down emissions and promoting clean energy usage,” and urged the EU to enhance incentives for investments while ensuring fair competition in international trade.

With over 70% of Beko's production volume derived from energy-efficient appliances, its role in the decarbonization efforts is crucial. Energy efficiency is frequently dubbed the “first fuel” in the transition to renewable energy sources, making it paramount for Beko's operations. The company’s commitment to sustainability is evident: it has already distinguished itself with sustainable innovations that reduce waste, conserve energy, and align with the EU’s Green Deal.

While many businesses often grapple between profitability and responsibility, Beko has shown that balancing these aspects is possible. “Our leadership in sustainable innovations speaks volumes. We have established energy-saving products, and yet we recognize that achieving broader climate goals requires collective efforts,” Bulgurlu noted.

Beko advocates that Europe transition from reactive policies to proactive investment strategies, advancing its industrial sectors. Targeted incentives for renewable energy adoption, decarbonized production infrastructure, and the creation of sustainable products are urgent measures to solidify Europe’s industrial competitiveness.

About Beko

Beko operates as an international household appliance company with a notable global presence, featuring subsidiaries in over 55 countries and a workforce that exceeds 50,000 employees across multiple production hubs in Europe, Asia, Africa, and the Middle East. Known for its strong brand portfolio, including Arçelik, Grundig, and more, Beko achieved a consolidated revenue of €10.6 billion in 2024, leading the market as Europe’s largest home appliance provider.

The company’s ongoing efforts in research and development have resulted in over 3,500 international patent applications, demonstrating its strong commitment to innovation. Beko has been recognized for its sustainability achievements, consistently scoring high in the SP Global Corporate Sustainability Assessment. The company focuses on respecting the world while earning respect globally, aligning with its vision and the principles of sustainable industry practices.