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OLAY Expands Its Retinol Collection

In a significant development for skincare enthusiasts, OLAY, the leading name in anti-aging skincare, is unveiling its latest addition to the acclaimed Retinol24 line: the Retinol24 Starter Night Repairing Lotion. This new product caters specifically to those who are new to retinol and individuals with sensitive skin, providing an accessible entry point into the world of retinoids.

Addressing Consumer Concerns

Despite the-known benefits of retinol—ranging from the reduction of fine lines to improving skin texture—a considerable number of consumers remain hesitant. Reports indicate that nearly 40% of consumers shy away from using retinol due to fears of irritation, while a staggering 70% identify as having sensitive skin. OLAY aims to bridge this gap with its latest formulation, designed to offer the advantages of retinol without the associated harshness.

Carolina Rogoll, Senior Vice President for NA Skincare at OLAY, stated, "We listened to our customers who seek the benefits of retinol without negative consequences. Our exclusive dermatologist-recommended formula uniquely combines retinol potency and hydration, ensuring skin is cared for while achieving impressive results." This sentiment is echoed in the formulation of the new Retinol24 Starter, offering a gentle introduction to retinol.

Features of the New Lotion

The Retinol24 Starter Night Repairing Lotion is lightweight, fragrance-free, and layers seamlessly into any skincare routine. Its unique blend combines Pro-Retinol with Triple Collagen Peptide, facilitating cellular bonding and promoting natural collagen production—all while aloe vera offers hydration and soothing properties. This gentle yet effective formulation provides dual-action repair for wrinkles and dryness.

Dr. Rolanda Wilkerson, Principal Scientist at OLAY, elaborates on the technology behind the product, saying, "Pro-Retinol, a stabilized mixture of retinol and retinyl propionate, is integral to our Retinol24 collection. We’ve designed it with a slow-release mechanism that disperses retinol overnight to maximize benefits while minimizing irritation. For our Starter Lotion, we've incorporated additional soothing ingredients to support users as they begin their retinol journey."

A Comprehensive Retinol Collection

OLAY's Retinol24 series is customizable, catering to various levels of retinol experience:

• - Retinol24 Starter Night Repairing Lotion: Mild potency for beginners and sensitive skin, focusing on fine lines and texture.
• - Retinol24 Night Cream: Enhanced potency for experienced users addressing deeper wrinkles and imperfections.
• - Retinol24 MAX Night Repairing Cream: The most powerful variant for advanced users tackling pronounced wrinkles and hyperpigmentation.

In addition, the collection invites users to build a complete skincare routine with products like the Renewing Exfoliant Cleanser and Wrinkle Correcting Treatment Serum.

Availability and Pricing

The OLAY Retinol24 Starter Night Repairing Lotion is now widely available at major retailers and online at OLAY.com, priced at approximately $27.49, though this may vary depending on retailers.

About OLAY

With over 70 years of heritage in skin science, OLAY is trusted by millions of women globally. Known for its expertise in anti-aging and hydration, the brand utilizes a deep understanding of innovative ingredients, including niacinamide, retinol, vitamin C, and collagen peptides. OLAY consistently delivers clinically tested formulas crafted to improve visible skin concerns at a cellular level, achieving significant results across diverse skin tones. Highly awarded, OLAY boasts industry recognition for its exceptional portfolio, including the most-acclaimed retinoid moisturizer and facial cleanser collections.

For more information and updates, visit OLAY.com and connect through social media platforms such as Instagram, TikTok, Facebook, and X.