#Japan #Tokyo #Volkswagen #RB Omiya #Mobility Partnership

Volkswagen Japan Partners with RB Omiya Ardija

Volkswagen Japan, based in Shinagawa, Tokyo, has officially signed a long-term mobility partnership with RB Omiya Ardija, a renowned football club in Saitama City led by CEO Mark Aubrey. This collaboration signifies a strategic alliance focused on shared values such as innovation, performance, community engagement, and youth development.

The partnership will support RB Omiya Ardija in its mission to shape the future of football in Japan through various comprehensive collaborations. This includes enhancing the competitive aspects of the top team, strengthening youth programs, and creating connections with fans. A core element of this collaboration is the commitment to promote and develop football at the grassroots level. Both organizations will launch community-driven initiatives aimed at inspiring and encouraging younger generations to participate in the sport.

Moreover, the partnership will also encompass the integration of electric mobility solutions and charging infrastructure, emphasizing a sustainable future where people, communities, and the environment coexist harmoniously. Through this shared vision, Volkswagen and RB Omiya Ardija aspire to further enhance their commitment to sustainable practices.

As part of the contract, Volkswagen will supply vehicles to the club, and the Volkswagen logo will be featured on the left sleeve of the team's uniforms and pre-match attire. Fans will have the opportunity to purchase limited-edition uniforms with the logo at pop-up stores located in Ikebukuro and Omiya.

Volkswagen advocates the slogan “We Drive Football,” which emphasizes their mission to promote equality, diversity, and fairness in football. The company supports everyone from professional players to aspiring youth, creating a social platform that fosters connection and dialogue, contributing positively to the community. In Japan, through this collaboration, those engaged in football can foster close connections, invigorate local communities, and deliver dreams and hope to future generations.

Upcoming Events

Volkswagen will host a limited sale of uniforms displaying the Volkswagen brand logo at the following pop-up stores:
1. Ikebukuro Venue: July 16 (Thurs) to July 19 (Sun) at Tobu Tojo Line Ikebukuro Station's South Underground Event Space.
2. Omiya Venue: July 27 (Mon) to August 2 (Sun) near the Central South Ticket Gate of Omiya Station at Komorebi Plaza.

The Ikebukuro location will have exclusive sales for that weekend only, while the Omiya venue will provide complimentary logo pressure service for club members who bring their uniforms, though this service will be subject to availability. For further details, interested individuals are encouraged to check the club's official website for updates.

Comments from Volkswagen Japan

Martin Sarge, the Brand Director of Volkswagen Japan, expressed pride in signing the mobility partnership with RB Omiya Ardija. He highlighted Volkswagen's commitment to innovation and technology in mobility, aiming to enrich people's lives. He resonates with the club's transformation within the Japanese football landscape and is excited about supporting their activities. Emphasizing “We Drive Football,” he aims to provide enriching experiences to all connected with the sport.

Comments from RB Omiya Ardija

Mark Aubrey, the Representative Director and CEO of RB Omiya, shared his excitement about this new partnership with Volkswagen, a globally acclaimed automobile brand. He noted the synergy between both organizations in pursuing excellence and evolving with the next generation, collectively striving to broaden the appeal of football.

Future Perspectives

Philip Wunderlich, the Chief Revenue Officer of Red Bull Soccer, acknowledged the shared challenger spirit between Volkswagen and Red Bull, pushing existing boundaries to create new connections with people. This partnership embodies a commitment to building a sustainable and long-term relationship between globally recognized brands and local football clubs.

About RB Omiya Ardija

Established as a professional football club in Saitama City, RB Omiya Ardija underwent a rebranding in January 2025. The men's team competes in the J-League, and the women's team participates in the WE League. The club also focuses on enhancing youth programs and community contributions.