#Spain #Barcelona #smart technology #Meizu #Flyme AI

Meizu's Global Launch of Flyme AI Ecosystem

At the Mobile World Congress (MWC) 2025 in Barcelona, Meizu made a significant impact by introducing its overseas strategy for the Flyme AI ecosystem. This year's theme, "AI Brings the Light of a Better Life", highlights how Meizu is leveraging artificial intelligence to enhance the user experience across its range of devices.

A New Era of AI Integration

The integration of AI was a predominant focus at MWC 2025. Meizu's display showcased a comprehensive lineup of AI-driven products, marking the company's ambitious return to the global market. The debut of the Mblu22 and Note22 models, designed specifically for international audiences, signals Meizu's commitment to expanding its reach to Asia-Pacific, Latin America, the Middle East, Central Asia, Europe, and beyond. These smartphones feature the Flyme operating system, which enhances their functionality and user engagement.

Key Innovations and Products

Among the highlights of the exhibition were the Meizu 21 and Meizu 21 PRO series, alongside the newly introduced Lucky08. Flyme AIOS has integrated the advanced DeepSeek-R1 model, initially supporting popular models like Meizu 21 and Lucky 08. This integration optimizes performance and user experience, setting a benchmark for AI capabilities within smartphones. Furthermore, the StarV intelligent glasses, which support simultaneous translation and remote control functionality, captured attention as a leading tech product at the event.

StarV Air2 and the Future of Smart Glasses

The StarV Air2 has established itself as a bestseller, boasting a remarkable market share of 41.5% in its first quarter. This product not only enhances user interaction through real-time functionalities but also showcases Meizu's commitment to innovation in wearable technology. The collaboration with major telecom companies like China Mobile and China Unicom has enabled the StarV series to shine at the forefront of the smart glasses market acrossthe globe.

Flyme Auto: Leading in the Smart Car Segment

In the automotive sector, Meizu's Flyme Auto stands out as the most fluid and fast-growing operating system for smart cockpits. Achieving a remarkable sales figure of over 132,000 units in January 2025 alone, it leads in attracting new users, thanks to its seamless integration capabilities across a variety of vehicle models. With partnerships established with Geely and other car brands, Flyme Auto caters to over 500,000 vehicle owners worldwide, providing a rich, intelligent driving experience.

Strengthening Global Competitiveness

Meizu’s globalization strategy has shown significant progress, with recent launches in countries such as Indonesia, Sri Lanka, and the Philippines. With products now available in over 30 regions globally, including the Middle East and Europe, Meizu aims to enrich its product offerings in accordance with local consumer needs. The core vision of integrating smart technologies within smartphones, smart glasses, and vehicles positions Meizu as a competitive player in the technology landscape.

The Future of Meizu's Global Strategy

Looking ahead, Meizu is poised to accelerate its expansion into international markets. By increasing investments and tailoring products and services to meet diverse consumer needs, the company aims to enhance its global competitiveness. With a strong foundation in AI technology, Meizu's commitment to innovation promises an exciting future filled with unmatched technology solutions for global consumers.

The groundbreaking announcements made at MWC 2025 have not only increased international attention on Meizu’s technological capabilities but have also set the stage for a new era of product innovation and collaboration in the AI ecosystem. As the company strives to deliver products that exceed current consumer imagination, the dedication to integrating AI into everyday technology remains at the forefront of their mission.