HUAWEI Mobile Services Commits to Transform Tourism Future at MWC 2025

HUAWEI Mobile Services Sets a Strong Tourism Vision at MWC 2025

In the heart of Barcelona, during MWC 2025, HUAWEI Mobile Services asserted its commitment to reshape the future of tourism, especially as China remains a pivotal source market for tourists heading to Spain. As consumer preferences evolve, the tourism industry must adapt by embracing new trends and strategies. Key themes emerging in 2025 include de-seasonalization and decentralization, reflecting travelers' desires to venture beyond traditional hotspots and enjoy extended stays focused on cultural and immersive luxury experiences.

Lisardo Morán, CEO of the Public Company for Tourism and Sports Management in Andalucia, noted the significance of these trends, stating, "The Chinese tourism market is crucial for our growth, and adapting to their evolving tastes will ensure we remain competitive." HUAWEI's innovative approach involves leveraging data insights from its Petal Ads platform, enabling businesses to connect effectively with Chinese tourists by analyzing their preferences and behaviors in real time.

Strengthening Partnerships and Leveraging Technology

HUAWEI Mobile Services recently formalized its initiatives by signing two Memorandums of Understanding (MOUs) during the event. These agreements reinforce HUAWEI's role in Spain's tourism landscape through collaborations with both the Andalucia Tourism Department and the Delegated Tourism Area of Madrid’s City Council. Wu Hao, VP of Global Ecosystem Development Sales for HUAWEI, expressed excitement about these partnerships, stating, "By joining forces with local tourism authorities, we can enhance premium travel experiences for our visitors to Spain. Our digital solutions combined with their commitment can transform tourism into a smarter, more sustainable industry."

Arturo Bernal, the Andalucia Tourism Minister, highlighted that collaboration with HUAWEI would significantly improve their competitive stance in the Chinese market. He emphasized that leveraging Huawei's prestigious brand will improve their promotional strategies through business intelligence capabilities.

Targeting Growth in Madrid's Tourism Sector

The partnership with Madrid’s tourism authority aims to tap into the rapid growth of Chinese tourists in the capital, which witnessed a 74.2% increase in 2024 compared to the previous year. HUAWEI's collaboration with Madrid focuses on promoting decentralized travel experiences that encourage visitors to explore beyond iconic sites, aligning with sustainable tourism initiatives. Héctor Coronel, the General Director of Tourism for Madrid, praised this influx of innovative solutions, declaring, "Madrid is embracing the future of tourism by integrating cutting-edge digital technology with sustainable tourism practices."

This initiative marks a notable shift in how tourism is approached, highlighting the importance of recognizing the needs and desires of a growing demographic segment. HUAWEI Mobile Services is dedicated to providing a comprehensive mobile experience across its platforms, which includes AppGallery, Mobile Cloud, and Petal Ads, reaching 730 million users in over 170 countries.

A Vision for the Future

As the landscape of travel continues to shift, HUAWEI Mobile Services is poised to play a critical role in making the tourism experience more enriching and user-friendly for Chinese tourists in Spain. The company's strategy is not just about attracting more visitors but ensuring their experiences are deeper and more fulfilling. By cultivating partnerships and fostering innovation, HUAWEI aims to set a benchmark for the digital transformation in tourism, ultimately enhancing Spain's allure to Chinese travelers and beyond.

For further details on HUAWEI Mobile Services and their expanding tourism initiatives, visit their official site.