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Hisense Tops Kantar BrandZ Global Brand Builders for 2025

In a remarkable achievement, Hisense has been ranked once again among the top 10 in Kantar BrandZ's Chinese Global Brand Builders index for 2025. This marks the ninth consecutive year that the brand has maintained its prestigious position, ranking at No. 8 overall. Notably, Hisense holds the distinction of being the highest-ranked television brand in this elite list.

The Kantar BrandZ ranking evaluates the global strength of brands based on a rigorous methodology that encompasses several vital factors, including financial performance, consumer perception, brand power, and international reach. Hisense’s enduring global momentum can be attributed to its strategic investments in localized research and development (R&D), manufacturing, and marketing initiatives across various international markets. Currently, the company operates 31 R&D centers, 36 industrial parks, and boasts 64 offices worldwide.

A significant factor in Hisense's branding success is its focus on sports marketing. The brand leverages major sporting events to enhance its visibility and connect with global audiences. A prime example of this is during UEFA EURO 2024™, where Hisense launched an innovative video campaign on YouTube. This campaign artfully combined emotional storytelling with seamless product integration, effectively drawing in viewers from diverse sectors—sports, technology, and home entertainment. The initiative paid off, as evidenced by Hisense's recognition at the 2025 YouTube Works Awards in China, showcasing the brand's ability to produce impactful and culturally resonant content.

As the FIFA Club World Cup™ 2025 approaches, Hisense aims to further strengthen its global presence in the sports arena. The company plans to captivate audiences with stadium advertisements proclaiming “Hisense 100'' TV, Global No.1” and to provide immersive viewing experiences powered by its cutting-edge ULED X and TriChroma Laser display technologies. By integrating product innovation with high-profile sports sponsorships, Hisense has developed a sustainable model for global brand development.

According to recent research by Ipsos, Hisense's brand awareness abroad surged from 30% in 2018 to an impressive 56% in 2024. This noteworthy increase underscores growing recognition and consumer trust in the Hisense brand on the international stage.

Hisense's inclusion in the Kantar BrandZ Chinese Global Brand Builders 2025 ranking not only reflects its commitment to innovation and strategic marketing but also highlights the brand's ongoing evolution in its quest for global market engagement.

About Hisense

Founded in 1969, Hisense has emerged as a prominent player in the consumer electronics and home appliance sectors, operating across more than 160 countries. The brand specializes in delivering high-quality multimedia products, home appliances, and intelligent IT solutions. According to Omdia, Hisense secured the No. 2 position worldwide in total TV volume shipments from 2022 to 2024 and leads the 100-inch and larger TV segment as of the first quarter of 2025. As the inaugural official partner of the FIFA Club World Cup 2025™, Hisense remains dedicated to connecting with global audiences through strategic sports partnerships.