#United States #Walnut Creek #WWE #Drumstick #John Cena

Drumstick Teams Up with WWE for the Snackdown

Drumstick®, the iconic sundae cone brand known for its delicious ice cream treats, is shaking things up with an exciting collaboration featuring WWE® and the legendary John Cena. This partnership is set to kick off a summer filled with fun and flavorful snacking experiences, aiming to replace boring snacks with the joyful crunch of Drumstick.

The Snackdown Begins

The campaign, dubbed the "Drumstick Summer Snackdown", will officially launch during WrestleMania® 41, held at Allegiant Stadium in Las Vegas. With John Cena as a main figure, the project aims to connect with wrestling fans and snack lovers alike by eliminating tasteless snacks and introducing a plethora of tasty alternatives.

"It’s such an honor to partner with Drumstick," Cena remarked enthusiastically. "This campaign merges two of my passions, and I can't wait for fans to join us in this Snackdown adventure! Drumsticks have been a treat I’ve enjoyed since my junior high days, and I'm pumped to share this experience!"

The excitement doesn't stop at WrestleMania. Drumstick is ready to engage the WWE Universe throughout the summer with a series of contests and surprises lined up that invite fans to showcase their snacking prowess. Participants can anticipate thrilling competitions and the potential to win exclusive merchandise, including signed memorabilia from WWE Superstars and unique Drumstick-branded gear.

Bye-Bye Boring Snacks

As part of this campaign, Drumstick will introduce fans to Dr. Umstick, a playful character who joins Cena in a hilarious promotional video designed to combat dull snacks. The video showcases the duo humorously "snack talking" while delivering Drumsticks to fans, encouraging them to embrace fun flavors over stale options.

With a focus on social media engagement, Drumstick will keep fans updated and involved through various channels. Followers can look forward to plot twists and thrilling announcements as they partake in this summer’s most delicious challenge.

Elmer Gonzalez, Brand Manager at Drumstick, stated, "We are all about injecting fun into every moment, and partnering with WWE allows us to amplify that. The Snackdown is an invitation for fans not just to enjoy great ice cream but to actively participate in something exciting this summer!"

Join the Snackdown Movement

For those attending WrestleMania, Drumstick will have a dedicated Snack Zone where fans can enjoy their favorite sundae cones while soaking in the electric atmosphere of the event. This area will serve as a hub for all things Drumstick, featuring special giveaways and interactive activities.

To keep up with the latest on the Snackdown, fans are encouraged to check out www.drumstick.com or follow @drumstick on Instagram and TikTok, where ongoing updates and fun challenges await.

About Drumstick® and WWE

As part of Dreyer's Grand Ice Cream, Inc., Drumstick has been a beloved treat for nearly a century, making it a staple in the world of frozen desserts. WWE, recognized globally for its engaging sports entertainment, provides a perfect platform that aligns with Drumstick’s fun, energetic approach.

This summer, together, they invite you to join the Snackdown revolution, ensuring that your snacking choices are exciting and delicious throughout the season!