#Japan #Tokyo #AD-BEST #ad-p #parenting marketing

Unveiling Innovative Marketing for Parents at Japan Marketing Week 2025

Overview of the Event

From June 18 to 20, 2025, Tokyo Big Sight will host the 17th Japan Marketing Week Summer edition, where top brands converge to showcase pioneering marketing strategies. The prominent advertising agency, AD-BEST, known for its extensive experience of 45 years in the field, will be attending this notable event with a focus on parents and childcare-targeted marketing solutions through their unique platform, ad-p. This exhibition will highlight achievements and trends in utilizing web and social media marketing channels, particularly emphasizing the distinct needs of the parenting demographic.

Event Details

• - Exhibition Name: 17th Japan Marketing Week 2025 Summer - WEB & SNS Utilization Expo
• - Date: June 18 (Wed) to June 20 (Fri)
• - Location: Tokyo Big Sight, South Exhibition Hall, Booth No.: M16-15

In AD-BEST's booth, representatives will thoroughly explain their innovative marketing solutions that cater specifically to the parenting segment. Among the solutions presented will include performance-based advertising through the ad-p platform, which is designed specifically for the parenting audience, alongside promotional efforts leveraging unique influencer networks in collaboration with maternity wards, kindergartens, and nurseries. Businesses that seek effective methods of connecting with families and parents are strongly encouraged to attend, regardless of their industry, be it in baby products, food, educational services, or family-oriented offerings.

Special Invitation URL for Free Participation

Exclusive Benefits for Booth Visitors

1. Free Influencer Post: Visitors who collaborate with AD-BEST will be eligible to receive one free post featuring a mom influencer, specifically with over 20,000 followers. This includes either a feed or reel post promoting the visitor’s product or service.

2. Complimentary Influencer Analysis Reports: Businesses can receive a free analysis report identifying three micro-influencers specializing in parenting that best match their products, including insights on each influencer’s characteristics, follower demographics, and past posting trends. This is an invaluable resource for those considering influencer marketing strategies or looking for tailored consultations.

Talk Event on June 20, 2025

As part of this exhibition, a special talk event will be held on June 20 at 14:00 at booth M16-15. The event will feature Fujiko-sensei, a popular influencer with 190,000 followers and an instructor at AD-BEST’s influencer school, Ad-mama. Fujiko-sensei will discuss her extensive experience with the promotion of skincare products that emphasize zero additive formulas, and share insights into the initiatives of Ad-mama aimed at empowering mom influencers.

Talk Event Details

• - Title: Target Marketing for Parents – Practices from ‘Mamo Skin’ and Mom Influencer Development
• - Date & Time: June 20, 2025, 14:00 – 15:00
• - Speaker: Fujiko-sensei (Influencer & Ad-mama Instructor)
• - How to Attend: Entry will be on a first-come, first-served basis at the booth.

About Japan Marketing Week 2025

Japan Marketing Week is recognized as one of the largest marketing trade shows in the country, encompassing the latest techniques in marketing, including digital advertising. The Web & Social Media Utilization Expo serves as an ideal opportunity for businesses interested in exploring effective approaches to reach parenting audiences and learning about the latest trends in social media marketing and influencer engagement.

Introducing the ad-p Platform

1. Targeted Reach to Parents: ad-p is an innovative performance-based advertising service designed explicitly for the parenting audience, allowing companies to promote their services without the burden of upfront or fixed monthly fees. This results in a risk-minimized approach focused on performance achievements.

2. Unique Influencer Network: AD-BEST has formed strategic partnerships with various influencers across Instagram who specialize in a diverse range of parenting-related content, thus enabling precise customization of campaigns tailored to unique audience needs. From planning to casting, negotiation, and performance evaluation, AD-BEST provides comprehensive support throughout the process.

The Ad-mama Influencer School

Launched in February 2025, the Ad-mama school provides mothers who wish to explore new career avenues as influencers with practical skills and opportunities, fostering a supportive community for growth. By developing real-world communicative skills through their parenting experiences, they aim to bridge the gap between companies and the parenting audience.

More about AD-BEST

Established as a significant player in family marketing, AD-BEST focuses on catering specifically to the needs surrounding baby care. In its 45-year journey, the agency has established itself as a leading name in delivering various advertising solutions to companies targeting family demographics. The ad-p platform stands as a testament to AD-BEST's commitment to facilitating effective engagement strategies in the ever-evolving parenting market.

For media inquiries and further details, please contact through the inquiry form.