#Japan #McDonald's #Tokyo #AnyMind Group #Koko Krunch

AnyMind Group Achieves Recognition at SMARTIES Philippines 2025

AnyMind Group, a leading technology company specialized in marketing solutions, proudly announces its recent victory at the SMARTIES Philippines 2025 Awards. The company secured a Bronze award in the Brand Experience category for the marketing campaign entitled "McSavers Sulit-Busog (MSB) Meals Online", developed in collaboration with McDonald's Philippines and Omnicom Media Group. Additionally, AnyMind was awarded a Bronze in the Gaming, Gamification & E-Sports category for the Koko Krunch campaign titled "Gamified Tilt, Serve and Toss", created in partnership with Nestlé Philippines and Open Mind Philippines.

Understanding the SMARTIES Awards

The SMARTIES Thailand 2025 Awards, hosted by MMA Global, recognizes outstanding creativity and technology integration among brands, agencies, and marketers. With an emphasis on fostering innovation across the industry, these awards are an acknowledgment of exceptional achievements in the realm of marketing in Thailand and beyond.

For more details on the SMARTIES Awards, visit the official SMARTIES website.

Award-Winning Campaigns

1. McDonald's "McSavers Sulit-Busog (MSB) Meals Online"

• - Category: Brand Experience
• - Impact: Bronze Award
• - Partners: McDonald's Philippines, Omnicom Media Group
• - Platform Utilized: POKKT Mobile Marketing Platform

This campaign effectively engaged consumers through innovative digital strategies, creating a unique dining experience for customers while highlighting value through the MSB meals.

2. Koko Krunch "Gamified Tilt, Serve and Toss"

• - Category: Gaming, Gamification & E-Sports
• - Impact: Bronze Award
• - Partners: Nestlé Philippines, Open Mind Philippines
• - Platform Utilized: POKKT Mobile Marketing Platform

The Koko Krunch campaign integrated gaming elements, capturing the interest of younger audiences and successfully enhancing brand interaction in a fun and engaging manner.

POKKT Mobile Marketing Platform

AnyMind Group leveraged the POKKT Mobile Ads platform, which offers a wide range of mobile marketing solutions including reward ads and video advertisements. With over 500 million monthly active users, POKKT supports diverse ad formats such as in-app advertising, rich media, and performance marketing. The platform also provides robust data analysis and machine learning capabilities, enabling precise targeting through partnerships with over 200 advertising partners. Explore more about POKKT through their official site.

About AnyMind Group

Founded in 2016 in Singapore, AnyMind Group has rapidly expanded across 15 countries, focusing on technology-driven solutions in various fields including e-commerce, marketing, production management, and logistics. The company offers 11 platforms and solutions combining operational support with its Business Process as a Service (BPaaS) model, enabling digital transformation (DX) and streamlining business processes. As a notable entity listed on the Tokyo Stock Exchange (Code: 5027), AnyMind Group continues to drive growth across diverse sectors.

For more information, visit AnyMind Group's website.

Office Location

Located in the heart of Tokyo at Roppongi Hills Mori Tower, AnyMind Group is committed to supporting brands and marketers with innovative technologies and marketing strategies.