#Japan #Tokyo #savings program #Ito-Yokado #Honki no 100

Introducing 'Honki no 100 Selection' at Ito-Yokado

Starting September 1, 2026, Ito-Yokado will initiate 'Honki no 100 Selection', a special program aimed at providing 100 carefully chosen items at discounted prices every month. This effort responds to the rising cost of living and is designed to help customers manage their expenses more effectively.

Background of the Initiative

In light of the ongoing inflation affecting food and daily necessities, many households are feeling the pinch. With additional price increases anticipated beyond September 2026, customers will increasingly seek ways to save on essential goods. Ito-Yokado is stepping up to meet this demand by offering affordable prices on products that households rely on every day.

What to Expect

The first batch of products available under 'Honki no 100 Selection' will include a wide array of categories, such as instant foods, seasonings, beverages, breads, dairy products, and frozen items, alongside household goods like detergents and hand soaps. With each passing month, Ito-Yokado will reassess the selection to align with customer needs and seasonal trends, ensuring ongoing opportunities for value-driven shopping.

Examples of Discounted Products

To give customers an idea of what's in store, here are some example products from September's lineup:

• - Nissin Cup Noodles (78g) - Reduced from 171 yen to 159 yen
• - Lotte Choco Pie Party Pack (9 pieces) - Price drop from 474 yen to 408 yen
• - Ajinomoto Hon Dashi (120g) - Now 257 yen down from 322 yen
• - Asahi Mitsuya Cider (1.5L) - New price is 149 yen, previously 170 yen
• - Fuji Pan Bread (6 slices) - Moving from 203 yen to 170 yen
• - Snow Brand Yogurt (70g x 3) - Price reduced to 138 yen from 150 yen
• - Okaeme Mini Natto (50g x 3) - Dropped from 106 yen to 95 yen
• - Maruchan Fresh Ramen (3 servings) - Now 213 yen, down from 279 yen
• - Nichirei Egg Fried Rice - Reduced from 495 yen to 375 yen
• - Biore U Body Wash (320ml) - Price change from 283 yen to 250 yen
• - Biore Foaming Hand Soap (770ml) - Lowered from 437 yen to 415 yen

Each of these items will be prominently marked in-store, ensuring customers can easily identify which products are part of this discounted selection.

Commitment to Quality and Affordability

Ito-Yokado remains dedicated to supporting its customers by providing high-quality products at prices that are reasonable. Through 'Honki no 100 Selection', the company aims not only to ease customers' financial burdens but also to enhance their overall shopping experience by ensuring they have access to necessary goods at favorable prices.

In conclusion, 'Honki no 100 Selection' is an exciting new initiative from Ito-Yokado set to launch this September. By continuously offering a wide range of quality essentials at reduced prices, Ito-Yokado is committed to being a reliable partner in their customers' daily lives amid challenging economic conditions. Stay tuned for updates each month as the product selections evolve to meet changing needs!