Ure Net Advertising Group Revamps AI Training Services for Organizational Transformation

Ure Net Advertising Group Revamps AI Training Services

Ure Net Advertising Group, headquartered in Fukuoka, Japan, has recently undergone a significant transformation in its AI training services. Under the leadership of CEO Koichi Kato, the company is launching a completely renewed program titled 'Ure AI Reskilling Training'. This initiative aims to transition businesses from traditional marketing AI usage to a comprehensive AI-driven organizational transformation.

Background and Goals of the Renewal

Previously, the AI training services offered by Ure Net targeted mainly Direct-to-Consumer (D2C) companies, focusing on enhancing the AI literacy of marketing professionals. However, with the rapid advancements in AI technologies, businesses are now looking beyond basic usage. They are asking how these technologies can drive comprehensive organizational transformation and maximize revenues and profits.

In response to this demand, Ure Net has restructured its training framework to not only cultivate talents who can utilize AI but also to support the creation of a self-sustaining AI organization. This shift will involve collaboration from all levels of the organization, from the workforce to executive management, and emphasizes the importance of united efforts in implementing AI strategies.

The renewed program addresses common pitfalls, such as relying solely on individuals for AI initiatives or being content with merely implementing tools. It focuses on building a proactive framework where organizations can effectively utilize AI, moving from a rudimentary understanding to advanced applications.

Features of the New Training Program

1. AI-Driven Marketing Organization Course
Objective and Effect: This course trains marketing organizations to tackle their challenges using AI. The program focuses not only on the efficiency of existing operations but also on enabling the formulation and planning of innovative marketing strategies through AI-driven insights. Participants will learn to construct 1-to-1 marketing frameworks and autonomously promote AI initiatives within their organizations.
Target Audience: Marketers, ad planners, designers, creators, and related departments.
Curriculum Content: The course encompasses various topics, including the potential of D2C marketing with generative AI, marketing automation with AI agents, customer data analysis through generative AI, content creation techniques, achieving 1-to-1 marketing with AI, creative advertising production, and SNS operational automation.

2. AI-Driven Sales and Back Office Coordination Course
Objective and Effect: This module equips participants with the ability to leverage AI for enhancing coordination between sales and backend operations within BtoB settings. Beyond streamlining operations, it aims to foster the development of new concepts and product ideas driven by AI thinking. Participants will learn to create feedback loops based on data in various processes, facilitating the autonomous advancement of AI integration in their organizations.
Target Audience: BtoB sales representatives, sales planners, administrative staff, and supporting backend personnel.
Curriculum Content: It covers foundational knowledge of generative AI, prompt engineering, automation of routine tasks with AI agents, improving customer interaction and sales processes using AI, and optimizing the entire value chain from sales to back office.

Through this service renewal, Ure Net aims to elevate client companies' AI implementation phases from mere knowledge acquisition to actual transformational execution. This initiative is expected to enhance cross-selling and upselling opportunities with the company's SaaS and advertising DX businesses, thereby significantly contributing to the group’s lifetime value (LTV) and annual recurring revenue (ARR).

Market Potential and Business Impact

This training program goes beyond conventional educational offerings. By elevating the AI implementation phase for enterprises from learning to transformation, it generates expectations for cross-selling and upselling with the SaaS and advertising DX sectors. The synergy with the 'Ure AI Series' product line positions AI-driven organizational transformation as a new growth engine.

Future Outlook

The expansion of the AI training business following this renewal is anticipated to offer positive contributions to Ure Net's consolidated performance. The group is committed to leveraging its unique strengths in the AI x marketing domain to enhance organizational value, aiming to maximize long-term returns for shareholders. Stakeholders can look forward to this strategic initiative, which is just one of the many steps Ure Net is taking toward global expansion.