Marquez Brothers Enhances Market Reach with YoGusto® Acquisition

Marquez Brothers Expands Footprint with YoGusto® Acquisition

Marquez Brothers International, Inc. (MBI), a well-established family-owned company focused on producing and distributing authentic Hispanic foods, recently announced its acquisition of Hato Potero Farms, which owns the popular YoGusto® brand. This significant move not only highlights MBI's ongoing commitment to the Hispanic market but also strengthens its national reach with the establishment of a manufacturing plant on the East Coast.

The acquisition was publicly confirmed on March 28, 2025, and marks a key milestone in MBI's mission to broaden its product offerings while tapping into the growing demand for Hispanic culinary products in the United States food sector. YoGusto® is recognized as a leading drinkable yogurt brand that has carved out a prominent place in the Southeastern U.S. market.

About YoGusto®

Founded over 25 years ago, YoGusto® has become synonymous with quality, offering a diverse range of dairy products that include lactose-free milk, chocolate milk, sour cream, and a variety of cheeses. The brand operates out of a manufacturing facility based in Clewiston, Florida, alongside a distribution center in Miami, which together employ about 70 dedicated staff members. This established infrastructure not only underscores the brand's reliability but also facilitates efficient distribution capabilities across the region.

Gustavo Marquez Jr., the CEO of Marquez Brothers, commented on the strategic importance of the acquisition, stating, "This acquisition aligns perfectly with our strategy to grow within the Hispanic food categories and will empower us to enhance our core business. The acquisition will strengthen our position in a rapidly evolving market that's increasingly becoming mainstream. We are thrilled to welcome YoGusto® to our family, as it complements our flagship brand, El Mexicano®, perfectly."

Strengthening the Brand Portfolio

With this acquisition, MBI is poised to enhance its production and distribution capabilities significantly on the East Coast. This move not only augments the company's operational capacity but also opens the door for YoGusto® to reach customers across the nation. MBI currently operates seven manufacturing facilities and 18 distribution centers across the United States and Mexico, employing more than 1,200 staff members.

The company is renowned for its extensive range of authentic Hispanic food products, which include packaged cheeses, creams, yogurts, meats, desserts, rice, beans, jalapeños, cookies, sauces, condiments, spices, pastas, and an array of beverages. With an impressive lineup of brands such as El Mexicano®, Rancho Grande®, San Juan®, Autlan®, Casero®, La Toña®, Saborcool®, Marquez Family®, and now YoGusto®, MBI continues to elevate traditional Hispanic flavors to the mainstream market.

Future Prospects

The acquisition of YoGusto® is expected to further amplify MBI's market presence and establish stronger connections with consumers seeking authentic and high-quality Hispanic food products. As consumer preferences continue to evolve, the demand for multicultural products is set to rise, and MBI's strategic acquisition positions it at the forefront of this growth.

In summary, the acquisition of YoGusto® not only strengthens Marquez Brothers' product portfolio but also reinforces its mission to provide quality and authentic Hispanic food products across the United States. This strategic move is poised to enhance customer satisfaction while responding to the increasing nutritional demands of a diverse consumer base.