Inmar Intelligence and RSA America Collaborate to Enhance Grocery Savings for Consumers nationwide

A Strategic Partnership for Grocery Savings

In a significant move aimed at bolstering grocery savings for consumers, Inmar Intelligence has declared a strategic partnership with RSA America, a leading retail technology provider for independent grocery outlets. This collaboration comes at a crucial time when economic pressures compel consumers to seek savings in their grocery expenses, making access to digital promotions more important than ever.

The Need for Savings in Today's Market

According to Inmar's 2025 Holiday Forecast Report, a staggering 82% of consumers are planning to cut costs on groceries and essentials in order to manage additional holiday expenses. In an era where larger supermarket chains and delivery services threaten the existence of independent grocers, this partnership aims to provide vital support to over 250 small retailers across the RSA network.

Enhancing the Grocery Shopping Experience

With more than 5 million shoppers set to benefit from this partnership, the integration of digital savings solutions will revolutionize the way independent grocers approach customer engagement. The collaboration will allow these retailers to effectively implement programs that offer valuable digital coupons, enhancing shopper retention and increasing customer traffic during critical selling seasons.

Rob Weisberg, EVP and President of Martech at Inmar Intelligence, shared insights about the partnership, noting, "Today's shoppers are looking for every opportunity to save, and we're excited to partner with RSA America to make those savings more accessible where it matters most, at the local level." His commitment emphasizes the objective of connecting local communities with substantial savings through innovative technology.

The Future of Independent Grocers

To adapt and thrive in a digital-first world, independent grocers need competitive tools. This partnership provides a holistic platform that allows small retailers to access national promotional campaigns through a single channel partner. The benefits extend beyond just coupons; it enables Consumer Packaged Goods (CPG) brands to engage effectively with local shoppers, heightening the effectiveness of marketing campaigns.

As the landscape of grocery shopping continues to shift, independent retailers equipped with digital tools are better prepared to navigate changing shopper demands. Ravi Achanta, CEO of RSA America, highlights how their commitment to ensuring retailers thrive in questioning environments is bolstered through digital initiatives.

He stated, "Inmar's proven expertise in both digital couponing and settlement allows us to deliver real value on both sides of the register, making it easier for our retailers to participate in national programs while giving their shoppers the savings they expect." This commitment to understanding customer behavior and creating organizational improvements stands as a focal point in the joint venture.

Conclusion

The collaboration between Inmar Intelligence and RSA America represents a significant advancement toward equipping independent grocers with vital tools to stay competitive. As they strive to meet the needs of increasingly discerning consumers, the ability to harness digital savings will not only enhance shopper loyalty but also redefine how independent retailers engage the marketplace. Looking ahead, this partnership may serve as a blueprint for supporting community-centered grocery shopping in an age of digital innovation.

For more information about Inmar Intelligence and their services, visit inmar.com. Follow them on LinkedIn to stay updated on their latest initiatives.