Chris Pedersen Elevated to Vice President of National Accounts at Wilson Daniels

Wilson Daniels Promotes Chris Pedersen

Wilson Daniels, a distinguished family-owned marketing and sales company, has announced the promotion of Chris Pedersen to the role of Vice President of National Accounts, effective from March 1st, 2026. With a solid background as the Director of Chains and National Accounts in the West Coast region for six years, Pedersen will take on a broader responsibility, overseeing national accounts across the entire country.

Chris Pedersen joined Wilson Daniels in March 2020, amidst the challenges posed by the pandemic. His swift contributions were vital in establishing the new National Accounts division. As Rocco Lombardo, President of Wilson Daniels, noted, Pedersen's efforts have been instrumental in developing strong partnerships with major groups such as Bonvoy, Albertsons, Restoration Hardware, and The Kroger Co.

In his new capacity as Vice President, Pedersen will not only maintain his existing relationships based on the West Coast but will also lead a talented team of four, including Brian Phillips, Thomas Galli, and Heather Alfaro. Lombardo expressed confidence in Pedersen’s ability to manage both regional and national account responsibilities, emphasizing the anticipated growth of their national accounts business.

Pedersen reflected on his journey, expressing pride in the National Accounts team's impressive growth, which has witnessed a remarkable 93% increase in case volume between 2019 and 2025. He highlighted the team's commitment to excellence and the importance of showcasing the stories of family-owned wineries to their partners.

Hailing from a decade of experience at Young's Market Company, where he served as Director of National Accounts for corporate hotels and resorts, Pedersen’s background equips him with a robust understanding of business development and sales strategy. His leadership is expected to further enhance Wilson Daniels' standing in the industry.

Based out of Napa, California, Pedersen is poised to lead the National Accounts team into a new era of success. Wilson Daniels, founded in 1978, is known for its elite portfolio of wines, underscoring its commitment to long-term partnerships with producers dedicated to quality and respect for terroir.

For more information about Wilson Daniels and its offerings, you can visit Wilson Daniels.