HiKOKI Launches New Campaign with Empowering Slogan: "Come On Challenges, Rise Up, Myself!"

HiKOKI's Daring New Campaign Unveiled

HiKOKI, a renowned brand in electric tools, is embarking on an exciting advertising campaign featuring a bold new slogan: "Come On Challenges, Rise Up, Myself!" This initiative is set to launch on June 27, 2025, and aims to spotlight the determination and spirit of craftsmen tackling difficult tasks using HiKOKI's cordless electric tools.

The Vision Behind the Campaign

This campaign encapsulates the essence of the daily struggles faced by craftsmen, including working in high places, tight spaces, and outdated buildings. The portrayal of these challenges serves as a backdrop for showcasing the resilience and tenacity of workers equipped with HiKOKI’s advanced tools. The slogan emphasizes the power of transforming tension and excitement into energy with the help of these revolutionary cordless devices.

Energetic Music Combined with Craftsmanship

An exciting element of this campaign is the use of an arranged version of JET’s globally celebrated hit song, "Are You Gonna Be My Girl". This catchy track is expected to elevate the promotional videos that will be shared across platforms such as YouTube. The first installment of this video series will spotlight the newly released cordless vacuum pump model, UP18DYA, focusing on its performance in high-risk installation scenarios, particularly in air conditioning setups.

The adrenaline-pumping beat accompanying the visuals reflects the heartbeat and adventurous spirit of craftsmen as they face challenges head-on, making viewers feel fully immersed in the narrative.

Promotions and Special Offers

In conjunction with the launch of this campaign, an exciting promotional offer has been introduced. Customers purchasing the UP18DYA cordless vacuum pump during the promotion period will receive a complimentary set of HiKOKI original T-shirts and caps. This limited-time offer aims to engage more enthusiasts and creators in the HiKOKI community.

Key Details of the Campaign

- Campaign Name: Cordless Vacuum Pump Launch Campaign
- Application Period: June 27, 2025, to August 8, 2025
- Eligibility: Valid receipts for the UP18DYA and other specified products must be purchased during the promotional window.
- Application Method: Customers can submit images of their eligible purchase receipts via the campaign webpage. Each receipt counts as one entry, with no limit on the number of entries a person can submit.
- Prize: HiKOKI original T-shirt and cap set.
- Application Site: HiKOKI Campaign Page