Celebrating the Expansion of Self-Café and Launching a New Campaign
Self-Café, a popular self-service café brand operated by Wood Design Park Co., Ltd. and based in Nagoya, Aichi Prefecture, has officially surpassed 50 locations across Japan. The latest addition, the Umeda Center Building location in Osaka, opened its doors on September 25, 2025. This milestone marks a significant expansion for the brand, which aims to redefine the concept of a "second desk"—a space that seamlessly integrates into daily life as an alternative workspace.
To celebrate this achievement, Self-Café is launching an exciting promotional campaign from September 28 to October 7, 2025. During this limited-time offer, the initial subscription fee, typically set at 3,300 yen, will be waived for all customers signing up for a three-month subscription. This campaign is not only for current users but also aims to attract new users eager to embrace the concept of a second desk.
Flexible Subscription Plans Tailored for All Needs
Self-Café is designed to cater to different lifestyles and work habits, offering three subscription plans: Light, Standard, and Premium. Each plan is crafted to accommodate a range of usage scenarios, from quick tasks to all-day work sessions.
Light Plan
Ideal for those looking to use the café for brief periods, such as 30 minutes to an hour. This plan suits students needing a space for study or professionals seeking a haven to check emails before diving into the day’s tasks. The Light Plan promotes a sense of casualness, making it perfect for quick visits and efficient productivity bursts.
Standard Plan
This plan is perfect for remote workers or freelancers who require a few hours of focused work during weekdays. For those who crave a consistent spot to work, the Standard Plan serves as a dependable second workspace, nurturing a routine that balances productivity and comfort.
Premium Plan
Geared towards individuals who need an uninterrupted working environment for the whole day, the Premium Plan accommodates intensive tasks such as exam preparations or creative projects. This plan allows users the freedom to dive deep into their work without feeling constrained by time.
What is Self-Café?
Self-Café is a unique unmanned café brand that operates without the need for reception or app registration, providing an accessible environment that meets the needs of today’s workers. By offering unlimited working hours in a well-equipped space, it has gained over 70,000 monthly users.
Key Features
- - All seating equipped with power outlets and Wi-Fi connections
- - High-speed internet suitable for online meetings
- - Unlimited working hours without interruptions
- - Bring your own food and beverages allowed (certain locations may vary)
- - Cashless payment options available
- - No reservations needed—just walk in and get started
In essence, Self-Café strives to create a welcoming atmosphere that encourages productivity while emphasizing flexibility and accessibility. As they continue to grow, the introduction of this free initial fee promotion serves as not just a marketing strategy but a genuine effort to make the concept of a second desk more accessible to everyone. With its fusion of a functional working environment and a relaxed café setting, Self-Café invites individuals from all walks of life to make it their go-to spot for work and creativity.
For more details and to find a location near you, visit
Self-Café’s official site.