SpartanNash Appoints Matt Plumb as New Vice President for Marketing Strategies

SpartanNash Appoints Matt Plumb as Vice President for Marketing Strategies

In a strategic move to bolster its marketing efforts, SpartanNash®, a leading food solutions company, has announced the appointment of Matt Plumb as Vice President of Marketing for its retail banners, effective immediately. This newly established position will see Plumb spearheading initiatives aimed at enriching the shopper experience across SpartanNash's nearly 200 retail stores, which operate under names including Family Fare, DW Fresh Market, and Martin's Super Markets.

Plumb's responsibility will be pivotal in shaping the company’s brand architecture while ensuring that each retail banner offers a differentiated experience tailored to meet the preferences of diverse shoppers. His appointment arrives at a time when SpartanNash is keen on enhancing customer loyalty and optimizing both in-store and online interactions with customers.

Erin Storm, Senior Vice President and Chief Marketing Officer at SpartanNash, remarked, "As we focus on building shopper loyalty and refining the shopping experience for Family Fare, DW Fresh Market, Martin's Super Markets, and more, showcasing the unique offerings of each banner to cater to families' needs is essential. Matt's expertise will significantly contribute to collaborating with our Retail and Merchandising teams to provide freshness, value, convenience, and exceptional customer service."

Prior to joining SpartanNash, Plumb served as an independent marketing consultant, where he crafted customer segmentation strategies and targeted marketing efforts for various startups. His extensive experience also includes a tenure as Senior Director of Marketing for Suntory Global Spirits, wherein he managed the company's whiskey portfolio in the U.S. His career commenced at Kraft Heinz, where he progressed through various roles from Associate Brand Manager to Category Head, ultimately defining the portfolio strategy for the company’s mainstream coffee brands.

Educationally, Plumb holds both a bachelor’s degree and an MBA from the University of Michigan, reflecting a strong academic foundation that complements his professional journey.

SpartanNash itself, traded on the Nasdaq (SPTN), is dedicated to delivering solutions that improve life quality. The firm is significant in both food wholesale and grocery retail sectors, leveraging a robust supply chain that serves customers ranging from independent grocers to national retail brands, as well as U.S. military commissaries. With a workforce exceeding 20,000 associates, SpartanNash distributes a diverse range of products intended for grocery store aisles, including fresh produce, household goods, and its OwnBrands. It operates nearly 200 grocery stores under the Family Fare, Martin's Super Markets, and DW Fresh Market banners, and offers full support services to independent grocers across its expansive network.

This move signals SpartanNash's ongoing commitment to increasing its market presence and enhancing customer experiences through innovation and effective marketing strategies. As the retail landscape continues to evolve, the company's forward-thinking approach and leadership under Plumb may well set new standards in the grocery retail sector.

For further insights and details on SpartanNash and its initiatives, visit SpartanNash.