#South Korea #LG Electronics #Kia Motors #AI Mobility #Ilsan

LG and Kia Unveil the Future of Mobility at Seoul Mobility Show

LG Electronics and Kia Motors have joined forces to revolutionize how we perceive mobility, presenting their innovative Spielraum concept car at the 2025 Seoul Mobility Show, which runs from April 3 to 13 at KINTEX in Ilsan, Korea. This partnership, solidified by a Memorandum of Understanding (MOU), aims to blend LG’s cutting-edge AI technologies with Kia’s advanced Platform Beyond Vehicle (PBV) technology, creating an unparalleled experience in personal transportation.

A New Wave of In-Vehicle Experiences

The Spielraum concept is a prime example of how LG and Kia envision the future of in-vehicle experiences. By integrating LG’s AI-driven smart life solutions into Kia’s PBV technology, they aim to transform conventional vehicles into multifunctional living spaces. The Spielraum Studio, one of the focal points of this collaboration, caters especially to entrepreneurs who are often on the move and require both workspace and storage in a compact environment. Equipped with LG’s modular Styler, a smart mirror, and a coffee machine, this innovative space redefines the concept of mobile work.

Beyond just functionality, customization is a key feature of the Spielraum concept. Users can tailor their vehicle’s interior to fit their lifestyle precisely, utilizing various LG solutions to create a space that suits their needs, whether for work, relaxation, or entertainment.

The Rise of Outdoor Mobility Solutions

The Spielraum Glow cabin caters to the growing trend of vehicle-based outdoor activities, such as picnics and camping. This cabin is furnished with LG’s refrigerator, Lightwave oven, and a wine cellar, elevating the outdoor experience with enhanced convenience and sophistication. Furthermore, these appliances feature LG’s innovative MoodUP™ panels, which allow for dynamic color changes, enabling users to personalize their environment based on their mood or occasion.

AI-Powered Convenience at Your Fingertips

At the core of the Spielraum concept is the LG ThinQ ON™ hub, an AI-powered home assistant that provides a highly personalized user experience. This platform leverages generative AI to facilitate interactions, streamline control of in-vehicle appliances, and optimize schedule management. It also offers useful functionalities such as real-time weather updates and traffic information, alongside connectivity to external services including food delivery, laundry, and restaurant bookings.

This initiative is part of LG Electronics' broader vision termed “Affectionate Intelligence,” introduced at CES 2025. The LG Mobility Experience (MX) platform aims to extend AI's benefits beyond residential settings to encompass commercial and mobility spaces, allowing for customized environments tailored to work, leisure, and entertainment.

A Step Towards Intelligent Lifestyle Solutions

“We are thrilled to introduce our advanced AI solutions to the PBV mobility market through our collaboration with Kia,” stated Lyu Jae-cheol, president of LG’s Home Appliance Solution Company. “This partnership represents a significant step forward in expanding LG’s AI Space Solution, paving the way for a new era of AI-enabled lifestyle experiences that extend far beyond the home.”

Conclusion

As LG and Kia move forward in their innovative collaboration, the unveiling of the Spielraum concept car marks a pivotal moment in the evolution of transportation, where mobility meets intelligent living. By integrating smart home solutions into vehicles, they are not only enhancing the driving experience but transforming how we interact with our surroundings, all while promoting sustainability and comfort in everyday life. With more advancements on the horizon, the future of mobility looks both exciting and promising for consumers around the globe.