#USA #Las Vegas #Qualcomm #Desay SV #G10PH

Introduction

In a significant advancement for automotive technology, Desay SV, a prominent mobility technology company, has partnered with Qualcomm Technologies, Inc. to unveil their next-generation intelligent cabin platform, the G10PH, during a joint ceremony at CES 2025. This collaboration emphasizes a longstanding relationship between the two companies, aiming to deliver innovative solutions for global automakers.

The G10PH Design

The G10PH platform takes advantage of the Snapdragon® Cockpit Elite, offering exceptional computing capabilities, high-quality graphics, and advanced artificial intelligence functions. The powerful combination of Qualcomm Oryon™ CPU, Hexagon™ NPU, and Adreno™ GPU enables automakers to create a smart and intuitive experience for both drivers and passengers. This state-of-the-art technology is engineered for real-time decision-making, adaptive responses, and proactive assistance, ensuring users enjoy a tailored and seamless journey.

Innovating the Driving Experience

The integration of AI within the G10PH platform fosters a unique intelligent cabin assistant fine-tuned to match users' driving habits, creating a personalized environment. The interface is designed for smooth navigation and flexible customization, which enhance the convenience and comfort for users, aiming to redefine premium automotive experiences.

Desay SV's CEO, Jian Xu stated, "At the new inflection point of 'Software-Defined Vehicle' and 'AI-Defined Vehicle,' we are leading the charge in developing intelligent cabin experiences that will transform global automotive manufacturing."

This focus on innovation comes at a pivotal moment in the automotive industry as traditional vehicles are transitioning into software-centric, AI-integrated machines. Collaborating with Qualcomm, known for its profound expertise in intelligent cockpit technology, Desay SV is well-positioned to set new standards within this evolving market.

Market Potential

According to KPMG, the intelligent cabin market in China is projected to reach RMB212.7 billion by 2026, with an expected compound annual growth rate of around 17% from 2022 to 2026. As smart vehicle features gain traction, the demand for innovative solutions will continue to escalate, pushing the integration rates from 59% to 82%. Currently, Desay SV holds the market lead with a notable 15.5% share, having assembled approximately 630,492 units, showcasing its extensive reach within the industry.

About Desay SV

Desay SV, established over 39 years ago, has become a leader in integrating smart cabin, smart drive, and smart services in vehicles. With its R&D and service centers located globally—from Germany to the USA—Desay SV's commitment to quality and innovation has won the trust of major automotive players, including Toyota, Volkswagen, and Geely.

For further details about Desay SV and its offerings, please visit www.desaysv.com.

About Qualcomm

Qualcomm, a driving force in intelligent computing, continues to tackle some of the world’s pressing challenges with its advanced Snapdragon® platforms. The company remains dedicated to enhancing consumer experiences through AI, high-performance computing, and seamless connectivity. You can learn more at Qualcomm Inc..

Conclusion

The unveiling of the G10PH cabin platform exemplifies how collaborations between industry leaders can spearhead the evolution of automotive technology. By harnessing Qualcomm's cutting-edge technology, Desay SV is on a course to redefine the future of driving through its intelligent, user-focused innovations.