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UDR, Inc. and Funnel: A Partnership for Multifamily Transformation

In a significant advancement for the multifamily industry, UDR, Inc. has officially partnered with Funnel to enhance operations across nearly 60,000 units throughout the United States. This partnership marks Funnel's integration of its comprehensive AI-infused CRM solutions into UDR's portfolio of properties, which has been a longstanding leader in multifamily centralization.

UDR, recognized as the 14th largest owner-operator in the multifamily sector by the National Multifamily Housing Council (NMHC), is launching Funnel's entire suite of products. This includes the renter-centric CRM, AI-powered solutions, and fraud prevention technology. The collaboration is expected to streamline how UDR manages communications and operational tasks, optimizing their workflows significantly.

A New Era of Innovation

Josh Gampp, UDR's Senior Vice President and Chief Technology Officer, expressed enthusiasm for the partnership, emphasizing that UDR is leading the charge in combining technology with multifamily operations. “With Funnel’s technology, we're taking a necessary step into the future of real estate management,” Gampp stated. The integration of these tools is aimed at enhancing both the operational capacity for UDR's team and the overall experience for residents.

UDR, a pioneer in the centralization model, previously relied on a variety of fragmented solutions to manage their operations. The decision to transition to Funnel’s unified platform stems from a desire to alleviate the complexities faced by their teams in daily communication and task management.

Funnel's Ambitious Role

Tyler Christiansen, CEO of Funnel, called this partnership a significant moment in the company’s journey, similar to winning the 'Super Bowl' of PropTech. He highlighted that UDR's commitment to work with Funnel, when compared against other options available in the market, signals a strong vote of confidence in Funnel’s capabilities and its vision for the future.

With many of the top NMHC owners and operators depending on Funnel as their trusted CRM and operational partner, the company prides itself on its track record of transformation in the industry. Funnel's approach involves continuous innovation and refining its offerings based on customer feedback, propelling its status as a leader in the multifamily technology space.

Setting New Standards for Centralization

The newly adopted technology not only offers UDR a way to consolidate their varied operations but also to adopt a more efficient communication model. By routing tasks and inquiries to the appropriate team members, both centralized and onsite, the potential for improved operational efficiency is greatly increased. Funnel’s AI capabilities are designed to aid staff in addressing common inquiries, scheduling viewings, and managing applications, thereby enhancing productivity across the board.

This transformative step is setting a new gold standard in multifamily centralization, making it not just beneficial for internal teams but also significantly improving the renter's experience. As UDR embarks on this next phase of its centralization journey, the partnership with Funnel is positioned to foster innovations that will benefit shareholders, staff, and the vast number of residents they serve.

Conclusion

The collaboration between UDR, Inc. and Funnel represents a critical leap forward in the multifamily real estate landscape. By leveraging advanced technologies and a unified operational framework, UDR is poised to redefine standards in the sector. This partnership not only enhances UDR's operational capabilities but also prepares the company to meet the evolving needs of its tenants and the broader market—a true testament to UDR's commitment to excellence in multifamily living.

As the industry continues to evolve, partnerships like UDR and Funnel's will play an essential role in shaping a more efficient, resident-focused future in real estate management.