Hisense Unveils AI-Driven Companion Living System at IFA 2026

Hisense Unveils Innovative AI-Powered Companion Living System at IFA 2026

On September 4, 2026, during the IFA 2026 event, Hisense, a global leader in consumer electronics and home appliances, introduced its groundbreaking vision of "Companion Living". With the slogan "Innovating for a Brighter Life", Hisense aims to enhance everyday experiences by integrating artificial intelligence (AI) into various aspects of life through its V AIOS and AI Companion Suite.

At the heart of this innovative system lies V AIOS, the next evolution of VIDAA OS, which is developed around four key AI capabilities: sensing, thinking, communicating, and executing. These capabilities enable V AIOS to detect individuals, devices, and their surrounding environment, comprehend context and intent, communicate naturally among users and devices, and coordinate content, devices, and services on behalf of the user. The result is a more intuitive and user-centered foundation for intelligent living.

Building on this AI framework, the AI Companion Suite brings smart intelligence to daily operations in three main areas: cooking, laundry, and energy management.

In kitchens, this technology transforms the cooking experience by integrating intelligence throughout the space. By understanding individual dietary preferences, available ingredients, and the context of meals, the kitchen system can coordinate between the refrigerator, oven, and other appliances to suggest recipes and guide users through the cooking process. Thus, it crafts personalized dinners from the ingredients available in the fridge.

In the laundry sector, the AI effectively simplifies garment care by recognizing fabric types and managing washing and drying needs accordingly. On the home front, the UR9 acts as a gateway to a connected home, blending comfort with energy management to adjust airflow and environmental settings based on individuals and conditions within the home.

These innovations illustrate how AI can extend beyond individual smart devices, integrating more proactively, personally, and naturally into users' everyday lives.

Moreover, Hisense has announced its partnership with UEFA for EURO 2028, marking its fourth consecutive collaboration with the UEFA European Championship, following previous partnerships in 2016, 2020, and 2024. From daily routines to global sporting events, Hisense continues to realize its vision of "Innovating for a Better Life" through technology that brings people closer together.

About Hisense

Founded in 1969, Hisense is a globally recognized leader in home appliances and consumer electronics, operating in over 180 countries. The company specializes in providing high-quality multimedia products, appliances, and smart computing solutions. According to Omdia, Hisense ranks first globally in the market for televisions 100 inches or larger (2023-2026T1). As a pioneer of RGB MiniLED technology, Hisense remains at the forefront of the latest innovations in this advanced tech space. Additionally, as the official sponsor of the FIFA World Cup 2026™, Hisense is committed to global sports partnerships that connect with audiences worldwide.