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Fushi Tech Collaborates with PlayMade for Enhanced Digital Transformation

In a significant announcement on December 10, 2025, Fushi Tech revealed its partnership with PlayMade, a distinguished tea beverage brand renowned in Southeast Asia. As a prominent provider of AI services, Fushi Tech aims to elevate PlayMade's brand to new digital heights through its innovative CRM solution.

A Strategic Move in Southeast Asia's Vibrant Market

Southeast Asia, with a population exceeding 600 million, presents immense opportunities in the food and beverage sector. The prevalence of mobile payment systems and the growing food retail market underscore a ripe landscape for businesses. However, merchants often grapple with challenges like high customer acquisition costs, low conversion rates, and obstacles in assessing marketing effectiveness—a situation that calls for strategic intervention.

Recognizing these challenges, Fushi Tech is committed to transforming the mindset of local merchants from a focus on mere traffic generation to a strategy centered on customer retention and loyalty. Utilizing digital technologies, Fushi aims to enhance the deep operational growth of customer assets, ensuring merchants can adapt rapidly to market dynamics and achieve sustainable success.

The Power of Fynix: A Comprehensive CRM Solution

Fushi Tech introduces Fynix, an all-in-one intelligent CRM platform that integrates multiple essential functions including membership management, automated marketing, user analysis, and loyalty systems. This platform fosters a closed-loop customer growth model, enabling refined operations and smarter marketing strategies.

Key Features of Fynix:

• - Integrated Functionality: Fynix consolidates various customer operations into one platform, allowing merchants to manage the entire customer lifecycle—from acquisition to retention—without the hassle of juggling multiple systems.
• - Closed-Loop Growth Mechanism: By transforming consumer interactions into valuable data assets, Fynix employs intelligent analysis to trigger personalized marketing, perpetuating a cycle of improved customer engagement and repeat purchases.
• - Robust Marketing Tools: The platform equips merchants with diverse marketing tools, including membership programs, creative stamp collections, gift card services, and comprehensive promotional options, all designed to enhance marketing effectiveness amid operational cost constraints.
• - In-Depth Data Insights: Fynix enables real-time tracking of membership data, empowering merchants with actionable insights essential for informed business decision-making.

Enhancing Customer Experience at PlayMade

PlayMade, a leader in the handcrafted bubble tea sector in Southeast Asia, continuously strives to enhance customer satisfaction and brand loyalty. Through Fushi's CRM solution, PlayMade is set to experience transformative upgrades with intelligent loyalty systems, automated marketing processes, and data-driven operational strategies.

This partnership provides PlayMade with a competitive edge in the ever-evolving tea market of Southeast Asia. The introduction of a bespoke AI Agent ordering system is on the horizon, promising to revolutionize customer interactions within the PlayMade app. Users will soon enjoy the ability to engage conversantly—through both text and voice—when learning about products, receiving recommendations, and finalizing orders.

Conclusion: Building Future-Ready Brands

Fushi Tech's collaboration with PlayMade signifies a monumental step toward deploying its comprehensive CRM solutions in a primary market. By utilizing advanced SaaS tools, innovative brands like PlayMade are shaping their competitiveness for the future. This trend not only amplifies brand capabilities but also opens further market opportunities for Fushi Tech as they innovate and redefine customer experiences across the region.

In conclusion, the alliance between Fushi Tech and PlayMade is not only a strategic partnership but also a beacon of the digital transformation taking place within the Southeast Asian beverage industry. The integration of intelligent, data-driven solutions stands to redefine the landscape of customer engagement, providing both partners with a roadmap for sustained success.