MEDIHEAL's Successful Derma Lab Pop-Up Store in Shibuya Loft

A Celebration of Skincare Innovation at MEDIHEAL's Derma Lab Pop-Up Store in Shibuya

From November 7 to November 20, 2025, the renowned skincare brand MEDIHEAL hosted a successful pop-up store themed 'Derma Lab' at Shibuya Loft in Tokyo. This 14-day event allowed attendees to engage with the brand's skincare philosophy in an interactive environment, making skin health more accessible and relatable.

The opening day saw an impressive turnout with a long queue forming even before the event commenced, attracting not just local customers but also a significant number of international tourists. This demonstrated MEDIHEAL’s status as a global dermacosmetic brand widely supported across various demographics.

Collaboration with PLAVE

A highlight of this event was its collaboration with PLAVE, a popular Korean idol group acting as global ambassadors for MEDIHEAL. The members transformed into 'researchers' at the Derma Lab, introducing various skincare solutions tailored to different skin concerns. Exclusive collaboration items and original merchandise were unveiled, creating buzz among both PLAVE fans and visitors from abroad who expressed great enthusiasm for the products.

One standout product was a hand cream inspired by the whimsical character 'Mmemim' from PLAVE’s world, which sold out within just nine days of opening. Additionally, the 'Essential Mask', a product that has been a leader in sales for 14 consecutive years in South Korea, was featured in a limited package that combined the member colors with effective ingredients, further captivating fans. This innovative approach encouraged users to enhance their skin while supporting their favorite idols.

Engaging Experiences and Community Feedback

Beyond product displays, the event featured interactive game sessions and exclusive on-site offers, inviting guests to participate in a fun and engaging manner. Reviews shared via social media and online platforms spread awareness of the event's unique atmosphere and concept, further solidifying MEDIHEAL's identity within the skincare realm.

The response from attendees was overwhelmingly positive, reflecting the brand's ongoing commitment to connect directly with consumers. Comments and praises received through social networking channels were greatly appreciated, illustrating a meaningful engagement with the community.

Looking ahead, MEDIHEAL is excited about the potential for future collaborations with PLAVE, as they continue to merge the worlds of skincare and entertainment to foster new discoveries and thrilling experiences for their audience.

Commitment to Skincare Solutions

At MEDIHEAL, our mission is to empower everyone to showcase their natural beauty through scientifically-backed skincare solutions. As a globally recognized brand by L&P COSMETIC, MEDIHEAL provides accessible dermacosmetic products that cater to an array of skin concerns. The brand's sheet masks are particularly popular, having sold over 3.1 billion units across 44 countries, affirming MEDIHEAL's position as a trusted leader in the industry.

As we continue to expand our reach, we invite everyone to join us in discovering innovative ways to enhance our skincare routines, staying true to our motto: 'Our Solution, For All'.

To explore the complete range of MEDIHEAL products, visit our official shops on Qoo10, Rakuten, and Amazon, and don't forget to follow us on social media for the latest updates and special promotions.