#USA #New York #Wyndham Hotels #Lisa Checchio #EBG

EBG Welcomes a New Leader

In a significant move to enhance its strategic initiatives, EBG has announced the appointment of Lisa Checchio as its new Chief Commercial Officer. Checchio, known for her extensive expertise in consumer engagement, will report directly to Brett Reizen, the founder and CEO of EBG, from the company’s headquarters in New York. This appointment comes as EBG gears up to celebrate 25 years in the industry, aiming to further solidify its market position.

Checchio's Vision and Responsibilities

Lisa Checchio’s role is pivotal as she takes charge of the strategic development and execution of marketing and enhancing the overall customer experience across all sales channels. Her responsibilities will also extend to increasing revenue growth throughout the organization. This involves managing several critical areas that include marketing creative services, loyalty and customer relationship management (CRM), corporate sales and client services, as well as customer experience data analytics.

Checchio brings with her nearly 25 years of distinguished experience across the travel, hospitality, and professional sports sectors. Before joining EBG, she served as the Executive Vice President and Chief Marketing Officer at Wyndham Hotels & Resorts, where she successfully led revenue generation and developed commercial strategies. Checchio is particularly well-known for overseeing the acclaimed Wyndham Rewards program, which has been consistently recognized as the best hotel loyalty program by various prestigious publications, including USA Today and US News & World Report.

Prior to her tenure at Wyndham, Checchio spent over a decade with JetBlue Airways, directing brand strategy and implementing successful marketing initiatives, further solidifying her reputation as a formidable leader in consumer service and marketing.

Strengthening EBG's Strategic Vision

Brett Reizen expressed his confidence in Checchio’s abilities, stating, “Lisa's proven track record in building world-class brands and customer experiences will be instrumental in driving growth at EBG as we deliver on our strategic vision.” With Checchio’s leadership, EBG aims to strengthen its position as a leader in its space and continue to deliver exceptional value and satisfaction to its customers, partners, and affiliates.

About EBG

EBG is recognized for its innovative suite of e-commerce platforms and technological solutions that connect users with exclusive deals from leading global brands. With a focus on live entertainment, travel, and retail products, EBG operates an extensive network that serves more than 100 million users. Its employee savings program is the most comprehensive in the nation, with over 40,000 corporate clients utilizing various B2B2C platforms like TicketsatWork, Plum Benefits, and Beneplace. In addition, EBG owns Undercover Tourist®, a popular online travel site, solidifying its commitment to connecting people with exceptional experiences. To learn more about EBG and its offerings, visit www.ebgsolutions.com.