#Japan #Shibuya #Brain Health App #Besspra #Health Report

New Feature Launch: Health Report

In the realm of digital health, Besspra Co., Ltd., based in Shibuya, Tokyo, has announced an exciting addition to its flagship product, the Brain Health App. This new feature, known as 'Health Report', aims to empower users by providing personalized health insights through the analysis of their daily activities and cognitive functions. The announcement brings hope to a society grappling with an aging population and rising cases of lifestyle diseases.

Background

Japan is currently confronting a super-aging society, with a foreseen increase in lifestyle diseases and dementia. Unlike certain ailments, there are no established cures for these conditions; however, recent research underscores the significance of preventive measures. Studies indicate that a combination of exercise, balanced diet, and vital sign control can significantly reduce risks. Still, many individuals express difficulty in maintaining such routines, often voicing concerns about not knowing what or how much to do and experiencing challenges in sticking to health plans on their own.

To combat these issues, Besspra has utilized its accumulated health data within the Brain Health App. The goal is to analyze each user's health status weekly and provide personalized encouragement and actionable advice through the newly launched 'Health Report'.

Health Report Functionality

The 'Health Report' consolidates various health data recorded daily within the app. This feature compares and analyzes six key health metrics on a weekly basis, supporting users in maintaining their wellness journey:

• - Walking Speed: Evaluates the health of leg and hip strength (correlated with muscle mass).
• - Step Count: Monitors daily physical activity levels.
• - Cognitive Function: Assesses brain health using scores from cognitive training exercises.
• - Nutritional Variety: Checks the diversity of food items consumed for balanced nutrition.
• - Blood Pressure: Assists in managing cardiovascular health, with food recommendations.
• - BMI: Supports maintenance of an appropriate weight.

Utilizing this data, the app presents users with a clear visualization of their progress compared to the previous week, motivating them by showcasing their dedication to health.

Key Features of Health Report

1. Specific Improvement Suggestions: Users receive individualized proposals for enhancing their health activities based on their data.
2. Recommended Foods: The feature analyzes dietary data for nutritional gaps and suggests seasonal ingredients that can be easily integrated into their meals, thus aiding in health maintenance.
3. Community Event Notifications: Users are informed about local health-related events and social participation opportunities, promoting physical activity and community engagement.
4. Supportive Communication: Beyond data display, messages such as "You've increased your steps this week!" aim to give warm encouragement, helping users maintain their health activities.

Future Prospects

Besspra intends to further develop the 'Health Report' feature, collaborating with food companies and health equipment manufacturers to provide users with optimal health products tailored to their individual needs. This initiative seeks to foster a robust ecosystem dedicated to community health and wellness.
Additionally, the synergy with over 25 municipalities that have adopted the 'Brain Health App x Health Points Service' will further promote behavior change among residents.

Statement from CEO Yosuke Toyama

"To maintain health, the key is consistency. However, staying committed alone is often challenging. The 'Health Report' is designed to visualize the efforts of our users and convey the message, 'We see your hard work.' We are committed to forging partnerships with health food and equipment manufacturers to become an invaluable health ally for our users."

What is the Brain Health App?

The Brain Health App, developed based on the esteemed FINGER study from the Karolinska Institute—recognized for its research in dementia—offers a fully free platform for managing multiple activities including exercise, brain training, and nutrition. With simple actions like walking or cooking brain-friendly meals, users can easily support their cognitive health. AI technology tailors achievable daily goals based on age, gender, and physique, increasing the app's continued popularity. It boasts a track record of supporting behavioral changes using diverse health data across numerous municipalities.

For more information, visit the official website: Brain Health App.

Participating Municipalities (Sample)

Some municipalities adopting the Brain Health App include Hachioji City, Shibuya City, Koshigaya City, and others across various prefectures.

Company Overview

Company Name: Besspra Co., Ltd.
Representative: Yosuke Toyama, CEO
Headquarters: 5-18-10 Jinguumae, Shibuya-ku, Tokyo
Established: April 2012
Website: Besspra
Business: Digital healthcare focused on health maintenance.

Contact Information

Company Name: Besspra Co., Ltd.
Email: [email protected]