#Highlight #Pulse #Twins

Highlight Launches Pulse: Instant Insights for CPG Teams

In an era where consumer preferences evolve rapidly, accurate and timely insights are paramount for brands, particularly in the Consumer Packaged Goods (CPG) sector. Highlight has taken a significant leap into this landscape with the introduction of Pulse, a cutting-edge tool designed to provide immediate product insights based on real-time consumer feedback. The unveiling took place during a live webinar hosted by brand and innovation consultant Gina Won, who conducted real-world testing on Highlight Twins, a pivotal feature of this new offering.

What is Pulse?

Pulse is a revolutionary platform that allows CPG teams to quickly assess their target audience's reactions and preferences — and the results are delivered in mere seconds, not through lengthy survey cycles. With the aid of Highlight Twins, teams can easily define their target audience, initiate discussions, and gather valuable feedback on everything from initial concepts to finished products.

Each Highlight Twin represents one member from the community of product testers, collectively referred to as Highlighters. These Twins are meticulously crafted based on real-world experiences and extensive data collected from numerous product tests. The end result is an innovative dataset that reflects genuine consumer behaviors and preferences, rather than abstract predictive analyses.

A Transformative Approach to Consumer Insights

According to Dana Kim, co-founder and CEO of Highlight, “Every CPG team is desperate for data that is both relevant and timely. Traditional human research can be slow, and sometimes insights are required when timelines are tight.