#USA #New York #healthcare #Zocdoc #Humor

Zocdoc Launches 'You've Got Options' Campaign for 2026

Zocdoc, a leading health platform, is kicking off the year 2026 with its exciting new national campaign titled "You've Got Options." In collaboration with the renowned creative agency 72andSunny, this campaign introduces a refreshing perspective on finding the right healthcare provider, emphasizing choice, humor, and personalization.

Traditionally, navigating the healthcare realm can feel overwhelming and impersonal. Zocdoc is stepping in to change that narrative. The crux of the campaign revolves around understanding that the notion of a singular best doctor does not exist; rather, the aim is to find a doctor that suits each patient's unique needs. By promoting this personalized approach, Zocdoc encourages patients to embrace their agency in choosing healthcare providers.

"Patients have often been led to believe that they must accept whatever care they can get, but we stand against that idea," stated Jessica Aptman, Zocdoc's Chief Communications Officer. The message is clear: different individuals have diverse health needs, and Zocdoc empowers the community to seek out providers who align with their well-being.

The campaign heralds an arrival of relatable and authentic portrayals of patients' experiences. With this year's ads, Zocdoc taps into light-hearted humor while tackling deeper truths about healthcare. Each vignette highlights various patients and their distinct preferences, starting a conversation around the personal and sometimes heavy factors that influence these choices.

Among the campaign highlights is a film titled "Mom Down." In this ad, a stressed-out mother seeks a healthcare provider that won't rush her through an appointment, ultimately discovering a doctor through Zocdoc who provides the comfort and peace she desperately needs. This storyline resonates deeply, especially as recently revealed in Zocdoc's 2025 What Patients Want Report, which indicates that women predominantly handle family health logistics.

Another engaging segment titled "Can I Get a Doc" features a fast-talking livestock auctioneer who feels unheard. With encouragement from a friend, portrayed by the 2025 World Livestock Auctioneer Champion Dean Edge, he uses Zocdoc to connect with a therapist who can actually listen — showcasing the rising demand for mental health services among men, as reported with a staggering increase of 46% in therapy bookings year-on-year.

The ads also outline the quirky and often humorous sides of patient experiences. In "Falling for the Dentist," a fearless skydiver finds herself terrified at the thought of visiting the dentist. She manages to overcome this fear when discovering a welcoming provider who makes her feel safe. Additionally, "Seeing Eye to Eye" presents two goth friends who unexpectedly find delight in an eye doctor who is minimalistic in conversation, embodying how patient preferences can be amusingly profound.

Jessica Aptman further elaborated, "This campaign sheds light on the invisible burdens patients carry, navigating caregiving responsibilities, and managing personal health. It marks a transformative moment when they finally connect with a healthcare provider that understands their needs."

Zocdoc’s continuous effort to prioritize patient-care relationships shifts the paradigm from merely booking appointments to creating meaningful connections that foster trust and understanding. Their 2026 campaign builds on success, doubling down on emotional engagement with patients and reinforcing Zocdoc's evolution into a credible health ally.

Launched on December 29, 2025, the campaign encompasses various media platforms including TV, streaming services, social media, and podcasts and aims to maintain momentum throughout the year.

About Zocdoc

As a premier healthcare platform, Zocdoc connects millions of patients with a diverse range of providers each month. This service promotes easy access to quality care, allowing patients to quickly find in-network doctors and book appointments — whether in-person or virtual — typically within 24 to 72 hours. Zocdoc strives to ease the process of accessing health services, benefiting not only patients seeking care but also providers ready to offer their services. By transforming healthcare mechanics, Zocdoc fortifies patient growth and ensures the delivery of a modern healthcare experience deserving of all patients.

About 72andSunny

Recognized as one of the world's most transformative marketing agencies, 72andSunny has a distinctive approach to unlocking potential for ambitious brands. With offices spanning across key global cities, they emphasize strategy and creativity, striving to elevate the industry standard. Their accolades include recognition from Fast Company and multiple agency of the year awards from Advertising Age and Adweek, signifying their impactful presence in the marketing landscape.