Reelu Japan Guide Enhances Tour Quality with Unique Evaluation and Training System

Reelu Japan Guide: Setting New Standards in Tour Guiding

Reelu Japan Guide is revolutionizing the tourism sector in Japan by revealing its unique selection, evaluation, and training system aimed at enhancing the quality of tour guides. Operated by Reelu Co., Ltd., headquartered in Minato, Tokyo, the initiative aims to provide a transparent and standardized framework for tour guide quality. This step is particularly crucial as Japan's inbound tourism market rapidly recovers from the impacts of COVID-19, reaching a peak of 3,908,900 foreign visitors in April 2025, highlighting the increasing demand for multilingual personnel in the travel industry, as stated by the Japan National Tourism Organization (JNTO).

Background: Rebuilding Japan’s Tourism Landscape

The tourism landscape in Japan is undergoing a seismic shift due to the aftermath of the pandemic. As foreign visitors flood back into the country, there is a greater emphasis on the need for tour guides who can not only speak multiple languages but also exhibit exceptional service quality, cultural understanding, and adaptability in various situations. Reelu Japan Guide has recognized the evolving requirements of the market and has built a cohesive framework that integrates the selection, evaluation, and training of guides. This initiative allows travel agencies and tourism-related enterprises to rely on a trustworthy and skilled workforce.

The Three Core Values of Reelu Japan Guide

At the heart of the Reelu philosophy are three core values that every guide is expected to embody. These values are ingrained in both the evaluation and training processes to ensure their widespread adoption:

1. Respect the Culture: Guides are expected to show respect for the local culture, traditions, and the people who inhabit those regions. This respect is integral to providing meaningful experiences to guests.

2. Represent Japan with Pride: As the face of Japan to international tourists, guides carry the responsibility of conveying the country's charm and beauty with confidence and pride.

3. Create Once-in-a-Lifetime Memories: Even familiar landscapes can be extraordinary for guests, and guides are tasked with creating unforgettable experiences that will last a lifetime.

Evaluation Criteria Aligned with Core Values

Reelu translates its core values into measurable criteria. Evaluations during tour tests and reviews encompass twelve categories grouped into three main areas of assessment:

- Basic Skills
- Guide Expertise
- Service Quality

Guide Preparation: Five-Step Process to Debut

Reelu has developed a five-step process for aspiring guides to prepare for their debut:
1. Information Session and Individual Interview: Conducted online five days a week to discuss the company's operations, policies, and working conditions.
2. Language Proficiency Check: Candidates undergo a one-minute video interview in English or Chinese and Japanese to assess language skills and service-oriented attributes.
3. Viewing the Tour Manual: Successful candidates learn about tour processes, safety considerations, and introductory content on guided tours.
4. Tour Test: Conducted every weekend, this practical test evaluates language skills and situational responses through simulated tours.
5. Feedback and Results: One business day after testing, participants receive individualized feedback on their evaluations, with only about 20% passing on their first attempt, though many return for a second try.

Participant Feedback: A Guide’s Perspective

Participants have reported enriching experiences during the tour tests. One community associate noted that the test environment encourages guides to shine while adhering to Reelu’s evaluation standards.

The successful merging of preparation with real-world scenarios provides a significant learning experience. Guides are not only assessed but also inspired by each other, spurring growth and confidence in their guiding skills.

Call for New Guides

Reelu Japan Guide is continuously seeking multilingual guides to enrich the tourism sector. Interested candidates are encouraged to apply through the provided registration form.

Inbound Talent Solutions with Reelu

Reelu offers a matching service, known as Reelu Baito, specializing in short-term multilingual human resource deployment across various sectors, including tourism and retail, operational from as little as one hour.

For inquiries regarding guide arrangements or multilingual personnel, potential partners are encouraged to reach out through dedicated forms.