#United States #Madison #Super Bowl #Sweepstakes #Fetch Rewards

Fetch's $1.2 Million Big Game Sweepstakes: A New Era in Advertising

Fetch, the innovative rewards app, is set to make a monumental mark during this year's Big Game with its expansive $1.2 million sweepstakes. Titled "The Big Reward," this campaign is designed to engage fans in a groundbreaking way. The momentous advert will air during the final quarter, following the iconic two-minute warning, an ultimate moment leading into the game's climax.

The Sweepstakes Details

The sweepstakes isn’t just about the money; it’s about the experience. Fans will have the opportunity to win $10,000 each to 120 winners—one winner for every second left in the game’s regulation time. This will unfold uniquely via a livestream on the Fetch app, a novel concept in the realm of Big Game advertising.

Founder and CEO Wes Schroll is at the helm of this promotional effort. In his 30-second spot, he will explain how Fetch Rewards helps consumers earn daily rewards in an accessible and effortless manner. Schroll emphasizes, "This moment is about bringing that mission to life—in the biggest possible way, on the biggest possible stage."

Participation Made Easy

Engaging with this lucrative opportunity is quite simple:
1. Download the Fetch App: Enthusiasts should ensure they download the app on iOS or Android before the game starts.
2. Watch for the Ad: After the two-minute warning in the final quarter, fans must pay attention for Wes's announcement.
3. Open Fetch to Enter: When prompted, participants will need to open the app to join the sweepstakes.
4. Live Winner Reveals: The winners will be announced in real-time, heightening excitement as viewers will see winners revealed live through the app's platform.

A Game-Changer in Marketing

Fetch is not alone in this endeavor. Teaming up with Monks, a well-respected marketing and technology services firm, they plan to make this experiential lottery a reality. Monks Co-Founder Wesley ter Haar stated, "Our software-defined production capabilities are pushing the boundaries for second-screen engagement. This collaboration showcases how creativity and technology can create memorable experiences."

Why It Matters

Fetch’s approach signifies a shift in how brands can engage with consumers, not merely through traditional advertising, but by creating unique and interactive experiences. The company's rewards-focused model encourages loyalty, helping brands better understand consumer behavior. This initiative aims not just to elevate Fetch's visibility during one of the biggest advertising events of the year, but also to show how brands can meaningfully engage with consumers in real-time.

About Fetch

Since its inception, Fetch has allowed users to earn rewards through everyday purchases, capturing a staggering $179 billion in transactions through its advanced technologies. With over 5 billion receipts submitted and a whopping $1 billion in Fetch Points earned to date, the app has transformed the consumer shopping experience. Fetch aims to continue this trajectory by expanding its user base and enhancing its innovative platform.

The Big Game is not just football; it’s a cultural phenomenon, and Fetch’s presence there not only leverages the excitement but provides a chance for millions to engage and win during the event.

This audacious initiative highlights Fetch's commitment to redefining customer interaction and showcases how advertising can evolve—making consumer engagement fun, rewarding, and unforgettable.