#United States #Atlanta #Scarlet by RedDrop #puberty care #Atlanta Startup Awards

Scarlet by RedDrop Wins 2025 Atlanta Startup Award

Introduction

Scarlet by RedDrop, a groundbreaking brand focused on puberty care, has been awarded the prestigious title of Best Underrepresented-Founded Startup at the 2025 Atlanta Startup Awards. This recognition highlights the remarkable impact that the company has made in the lives of over 1 million tweens and teens since its inception. The award was a significant achievement among a record number of nearly 250 nominations, showcasing the brand's dedication to transforming period care for younger demographics.

The Award Announcement

On October 28, 2025, the announcement of the award was made during an event hosted by Startup Atlanta, a non-profit organization committed to nurturing the local entrepreneurial landscape. Scarlet by RedDrop was selected among nine winners who embody the innovation, boldness, and positive influence within Atlanta's startup community.

Dana Roberts, the Co-Founder and Chief Impact Officer, expressed her gratitude, stating, "We are honored that Scarlet by RedDrop was selected as the winner for 2025. Our community shows that we can achieve significant results even in the face of disparities in venture capital funding, especially for women of color."

Addressing a Unique Market Gap

Founded in 2019 by educator Dana Roberts and physician Monica Williams, Scarlet by RedDrop aims to fill a critical void in the market of period products. Research shows that less than 1% of menstrual products are designed specifically for young users experiencing their first periods. Scarlet's product line includes specially sized pads and tampons that cater to the physical needs of adolescents, along with educational materials tailored for their understanding. The company uniquely focuses on making period care more accessible and less stigmatized for girls and their families, therefore promoting informed and positive attitudes towards menstruation.

Year of Growth

The Atlanta Startup Award comes after a remarkable growth phase for Scarlet by RedDrop. In the recent past, the brand has been rebranded and expanded its product offerings to over 350 Ulta Beauty locations nationwide and its online store. Furthermore, it recently earned a significant spot on the 2025 list of Most Fundable Companies by the Pepperdine Graziadio Business School, a testament to the brand's accelerating momentum and commitment to innovative solutions in the industry.

In November 2024, Scarlet by RedDrop received a $1 Million grant from Black Ambition, an organization that supports Black and Hispanic entrepreneurs, emphasizing the brand's ongoing mission to tackle menstrual inequity through both products and educational outreach.

Future Endeavors

Moving forward, Scarlet by RedDrop is intent on leveraging this recognition to further enhance its impact on the community. With an ongoing commitment to inclusiveness and education, the brand seeks to continue expanding its reach and influence in the market of puberty care.

To keep up with their latest innovations and activities, audiences can visit their website at tryscarlet.com and connect via their social media platforms, including Instagram, Facebook, YouTube, and TikTok. Roberts concluded, "Our award is a symbolic recognition of the considerable strides we have made together, and we are excited to keep pushing boundaries and supporting the next generation of girls."

Conclusion

Scarlet by RedDrop not only represents a significant shift in how puberty care is viewed and addressed within society, but it also stands as a beacon of hope for underrepresented founders making strides in the entrepreneurial world. Their win at the Atlanta Startup Awards serves as a powerful reminder of the important work being done to advocate for inclusivity and innovation.

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