#Iraq #Baghdad #Telecom #Asiacell #LigaData

Advancing Telecom Innovation in Iraq with AI

In a significant development for Iraq's telecommunications sector, Asiacell, the country's leading telecom operator, has revealed new advancements in its collaboration with LigaData, a globally recognized company specializing in data solutions and artificial intelligence tailored for telecoms. This partnership has led to notable milestones that spotlight the enhancements in data governance, AI, and analytics modernization.

Asiacell's strategic investment in LigaData's innovative tools like the Data Platform and AI Fabric marks a substantial evolution in their service capabilities. These advanced technologies empower Asiacell to offer more personalized services to its customers, while simultaneously optimizing internal operations and expediting decision-making processes driven by data analytics. This shift is essential for Asiacell as competition in the telecom market intensifies.

One of the remarkable redeployments made possible through LigaData's AI Fabric is its enabling of GPU technology, which streamlines the training and implementation of predictive models. Consequently, Asiacell has seen a reduction in the time required to roll out these models and an enhancement in forecast accuracy in crucial business domains such as churn prevention, personalized marketing initiatives, and network optimization efforts.

Moreover, the transition to LigaData's modern Data Platform (LDP) has effectively consolidated previously siloed data into a unified environment for analytics. This has not only increased scalability but also allowed for real-time insights, reducing latency issues that previously hindered business intelligence workloads. Such advancements underscore the evolving nature of Asiacell’s operations, propelling them ahead in an increasingly complex telecom landscape.

Amer Sunna, CEO of Asiacell, expressed his enthusiasm regarding the partnership, stating, "Our cooperation with LigaData continues to unlock the full value of our data while accelerating our AI transformation journey. These developments are a major step toward our goal of creating an AI-powered organization capable of providing smarter, more personalized, and efficient customer experiences."

Adding to this sentiment, Bassel Ojjeh, CEO of LigaData, commended Asiacell’s proactive approach to harnessing data for strategic innovations. He remarked, "Asiacell stands out as one of the most forward-thinking telecom operators in the region due to its data-driven culture and ambitious AI vision. Our collaboration has laid a strong foundation for developing innovative AI products, bolstered by our R&D centers located in Silicon Valley and Dubai. Collectively, we are setting the stage for Asiacell to ascend to the forefront of telecom intelligence."

The partnership is poised to further expand, with both companies committed to enabling intelligent operations. This is expected to lay the groundwork for emerging data-driven use cases that will continue to shape the future of telecommunications in Iraq.

About Asiacell

Asiacell has carved out a prominent position in Iraq as the leading provider of mobile telecommunications and digital services, boasting a subscriber base of roughly 20 million individuals. It holds the distinction of being the first mobile telecom provider to enter the Iraqi market, offering nationwide 4G+ coverage that reaches over 99.06% of the population. With a steadfast dedication to innovation, service quality, and digital inclusion, Asiacell aims to boost Iraq's ongoing digital transformation, reaffirming its role as an industry pioneer in telecom innovations.