Celebrating 15 Years: cui-cui Jewelry Opens First Store in Tohoku Region

Cui-cui, a beloved jewelry brand that focuses on making quality jewelry accessible, is thrilled to announce the opening of its twelfth store in Sendai, marking its first venture in the Tohoku region. Established in 2008, cui-cui has spent the last 15 years advocating a philosophy of bringing exquisite jewelry closer to everyday life, allowing more people to experience the joy and excitement of beautiful adornments.

The essence of cui-cui

With a mission to encourage people to enjoy jewelry in their daily lives, cui-cui has built a reputation for offering pieces that elevate personal style and boost confidence. The brand's motto, “Jewelry made accessible and everlasting,” reflects its commitment to ensuring that high-quality jewelry is not reserved for special occasions only but can be worn and cherished each day.

Over the years, cui-cui has curated a diverse selection that caters to various tastes and preferences, ensuring that every customer can find something that resonates with them. As the brand strongly believes that every visit should be a delightful experience akin to wandering through a Parisian flea market, it stands to offer a wonderful surprise to every visitor.

A New Chapter in Sendai

The opening of the Sendai store is particularly significant for cui-cui. The brand believes that its elegant and meticulously crafted jewelry aligns perfectly with the refined tastes and appreciation for quality that residents of Sendai share. With this opening, cui-cui is eager to create new connections and share the pleasure of jewelry with a broader audience. The store opens on April 3, 2025, at ESPLAR Sendai, located at Aoba-ku, Chuo 1-1-1, on the 2nd floor of the main building. The contact number for customer inquiries is 022-226-8130.

Melding Jewelry with Vintage Charm

Cui-cui has been at the forefront of embracing the vintage trend that has captivated jewelry enthusiasts lately. By partnering with leading auction houses, cui-cui carefully selects unique vintage watches and accessories to complement its jewelry collections. This innovative approach allows customers to blend the allure of vintage finds with contemporary jewelry, enhancing their personal style with a touch of nostalgia.

The Secret to Continuous Growth

Over the years, cui-cui has experienced consistent growth, even during challenging times such as the recent pandemic. The brand boasts a collection of over 1,500 pieces, ranging from delicate everyday wear to exceptional gifts for significant occasions. As it approaches 2024, cui-cui expects to achieve record sales, thanks to the unwavering support of its customers who appreciate both quality and design at accessible price points, even amidst rising gold prices.

Store Offerings and Future Plans

At the Sendai location, customers can explore a wide variety of jewelry, vintage watches, accessories, and bags, all handpicked to cater to the discerning tastes of its clientele. The brand's commitment to quality, alongside its inviting atmosphere, promises an engaging shopping experience for everyone.

For more information about cui-cui’s offerings or to browse their extensive collections, please visit the official website and the online shop. You can also follow them on Instagram at @cuicui.jp for the latest updates and releases.

As cui-cui embraces its journey into a new geographical area, it also looks forward to continuing its mission of making fine jewelry a cherished part of everyday life for everyone.