REMAX Strengthens Global Growth Strategy with Leadership Changes and New Sales Leaders

REMAX Announces Leadership Changes to Drive Global Expansion

REMAX, renowned as the world's leading real estate brand, has made significant strides towards bolstering its global presence with the recent promotion of Chris Lim. Lim will now serve as both President and Chief Growth Officer, complementing his previous role aimed at steering the company's international growth.

This strategic move comes as part of REMAX's larger objective to enhance its leadership structure, bringing in fresh perspectives and competencies that align with expanding its global network.

Promoting Leadership for Continued Success

Chris Lim has been with REMAX since early 2025, carving out a path that was marked by substantial accomplishments. His leadership paved the way for record-setting agent counts and the introduction of innovative economic models tailored for Broker/Owners, solidifying REMAX’s position in newly targeted markets across six additional countries, which included notable conversions in Hawaii and Canada.

In Lim's own words, he expressed his enthusiasm for this new chapter at REMAX, stating, "I’m excited to take on this role and continue building on the momentum we’ve created. REMAX has an iconic brand, an unmatched global network, and a tremendous opportunity to lead the industry forward."

Lim’s experience is rooted deeply in real estate, having held significant positions with esteemed organizations prior to REMAX, suggesting a well-rounded expertise that could translate to continued success.

Addition of New Strategic Sales Leaders

In addition to Lim, REMAX has further strengthened its ranks by welcoming Pierre Montagna as Vice President of Global Sales and Lisa Sennstrom as Director of Global Sales. Each brings a wealth of experience and unique skill sets that will enhance REMAX’s sales capabilities.

Montagna's background features not only expertise in scaling global brands but also a personal lineage in real estate, giving him the foundational insight needed to lead effectively. His previous role as head of U.S. development for Tim Hortons acknowledges his adeptness at building robust networks based on trust and reliability. “I’m excited to represent this global leader and help strengthen and grow its footprint around the world,” Montagna shared.

Sennstrom, entering from JPAR Real Estate, boasts over 16 years in various capacities that span real estate sales and operations, mirroring the dynamic needs of today’s fast-evolving market. Her focus on relationships rooted in authenticity will dovetail with REMAX’s established values. “Great brands are built on relationships,” she emphasized, highlighting the significance of trust and collaboration.

A Broader Vision for REMAX

The appointments of Lim, Montagna, and Sennstrom represent a wave of talent infusions into REMAX, reinforcing a larger vision of global growth and modernization. With a global agent count exceeding 145,000 and a presence in over 120 countries, REMAX aims to not only enhance its competitive edge but also nurture its community through sustainable growth practices.

Through these strategic leadership changes, REMAX is positioning itself for future triumphs, striving to innovate within the real estate sector while maintaining a focus on community, trust, and agent success. The overarching goal is to unite and empower affiliates worldwide in navigating the challenges and opportunities that lie ahead, pushing the envelope in real estate services and client satisfaction.

REMAX’s journey is set against a landscape of ongoing evolution, where these leadership adjustments are crucial for aligning their capabilities with the demands of a competitive and ever-changing global economy. As they continue to pave their path, the results of this strategic architecture will unveil itself in the coming years, underscoring REMAX’s long-standing legacy in the market.

For more about REMAX and to explore its services or find an agent, visit www.remax.com.