#Japan #Tokyo #Atara #MOMENTUM #Intimate Merger

Transforming Advertising Management: The Role of AI

Advertising management is undergoing a seismic shift due to the rapid evolution of Artificial Intelligence (AI). On November 19, 2025, Momentum Inc., in collaboration with Atara Corp, Intimate Merger, and Quartet Communications, is hosting a pivotal seminar titled "Transforming Advertising Management with AI: Automation, Challenges, and Effective Data Utilization."

Seminar Overview

AI innovations such as Google’s P-MAX and Meta Advantage+ have automated ad optimization, yet many professionals report instability in their results. Observations like "the results have become unreliable" and "there's a lack of clear improvement directions" are becoming common. In this era where AI makes critical decisions, what role should advertisers play? This seminar seeks to explore issues such as the risks of over-relying on automation and how to utilize data constructively for more stable results.

Our panel of experts from four leading firms will delve into the cutting-edge practices of AI automation, as well as the hidden challenges that have emerged. Instead of merely discussing trends, this seminar will focus on what it means for AI and humans to coexist optimally, presenting actionable strategies for effective advertising management in the future.

Who Should Attend?

Attendees will find value in this seminar if they face the following challenges:

• - Traditional management strategies are no longer keeping pace with the latest trends.
• - You know AI is a hot topic, but you’re unsure how to integrate it into your advertising operations.
• - The advertising process is becoming a black box, obscuring improvement priorities.
• - Rapid changes in the media landscape make stable results elusive.

Seminar Details

• - Date: Live stream on November 19, 2025 (Wed), from 11:00 AM to 12:00 PM. Archive available on November 27 and 28, 2025, at 11:00 AM to 12:00 PM.
• - Format: Online (a viewing URL will be provided post-registration).
• - Hosts: Atara Corp, Intimate Merger, Quartet Communications, and Momentum Inc.
• - Registration Link: Sign Up Here

Featured Speakers

Hoshino Rihito, Marketing Consulting Department Head at Atara Corp

Hoshino is an expert in digital marketing, specializing in direct response advertising and analytics. He has a proven record for optimizing performance through rigorous PDCA management and excels at creating dashboards using Looker Studio. He joined Atara in April 2023 as a consultant and trainer.

Yanagishima Ryoji, CEO of Intimate Merger

Graduating first in his class from Keio University, Yanagishima established Intimate Merger in 2013, which became publicly traded on the Tokyo Stock Exchange in 2019. He is a recognized expert on cookie regulations and privacy laws, contributing to working groups and publications across major media outlets.

Imai Toshiyuki, Deputy Manager at Quartet Communications

With a remarkable background in both advertising and automotive design, Imai has dedicated his career to digital advertising. His extensive experience provides invaluable insight into effective consultancy for advertising operations, and he serves as a pillar of support within his organization.

Takeshima Yasuhiro, VPoM at Momentum Inc.

Beginning his career in corporate sales at iStyle, Takeshima has engaged in various leadership roles in web-related enterprises. Since joining Momentum in 2021, he has played a significant role in the firm’s marketing and business development efforts.

The Mission of the Participating Companies

Atara Corp

Atara specializes in digital marketing support, focusing on optimizing advertising strategies through comprehensive consultation and innovative tools. With advanced technological capabilities, they help advertisers maximize their effectiveness in digital marketing.

Learn more at Atara

Intimate Merger

Known for its leadership in the DMP market, Intimate Merger’s tools integrate data efficiently across different fields, producing actionable insights through robust analytics.

Explore Intimate Merger

Quartet Communications

Dedicated to efficiency in advertising asset management, Quartet combines its specialized experience with innovative tools, serving clients of all sizes while setting industry standards for performance and recognition.

Discover Quartet

Momentum Inc.

With a focus on eradicating ineffective advertising, Momentum champions integrity in digital marketing through its comprehensive ad verification solutions.

Find out about Momentum

Join us to gain critical insights into the AI-driven evolution of advertising management and learn how to navigate the complexities and opportunities it presents.