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Circloop Reaches New Milestone: One Million Uses

The innovative sharing service for reusable cups, Circloop, has proudly announced that it has surpassed one million uses, marking a significant achievement in promoting sustainable practices. Headquartered in Minato, Tokyo, the company, led by CEO Shuta Nakamura, has been championing a shift away from disposable culture since its establishment in 2022. This achievement is not just about numbers; it reflects a growing awareness of environmental responsibility among businesses and events.

Creating a Sustainable Cycle

Circloop's unique business model encompasses the entire lifecycle of reusable cups, including washing, delivery, and collection. This comprehensive approach has been instrumental in the rapid adoption of reusable cups in offices and events, diligently working towards a circular economy. From May 2023 to November 2025, the milestone of one million uses resulted in substantial waste reduction: approximately six tons of disposable cup waste and around 43 tons of CO2 emissions have been mitigated. The transition from single-use to reusable cups showcases a powerful example of how simple changes can lead to significant environmental impact.

Notable Implementations: Sustainable Cosmetics Award

One of the hallmark cases supporting this achievement was the use of Circloop's service at Japan's only Sustainable Cosmetics Award. This event recognizes beauty products developed with sustainability in mind, and the organizers were keen on reducing the waste produced during their activities. Circloop's vision and aesthetically pleasing designs resonated with the event's values, leading to its successful implementation.

Impact on Event Experience

Feedback from attendees and organizers highlighted the positive effects beyond mere waste reduction. The guilt-free drink experience has become a highlight of using Circloop cups. Previously, when using disposable cups, participants often hesitated to switch between different drinks, feeling hesitant to contribute to waste. The introduction of the Circloop service has streamlined this process, allowing guests to enjoy a new cup for every drink, creating a guilt-free experience.

Moreover, participants and baristas alike rave about the quality of the drinks served in Circloop's cups. Unlike the typical smell associated with disposable cups, these reusable alternatives allow the genuine flavors of beverages to shine through, enhancing the overall tasting experience.

Encouraging Unconscious Contributions

Circloop encourages a remarkable phenomenon: the ability for attendees to contribute to sustainability unconsciously. Rather than imposing an obligation to act environmentally friendly, the appeal of utilizing cute and convenient cups naturally leads them to appreciate their positive impact on the planet. This subtle psychological cue has found favor within the beauty industry's eco-conscious demographic, who are keen to support sustainable initiatives without feeling pressured.

For those interested in more details about Circloop's contributions, additional information is available on their official note page: Circloop Official Note.

Future Vision: Infrastructure for a Circular Society

Reaching one million uses equates to eliminating one million disposable cups from circulation. Circloop is committed to furthering this momentum by expanding its services to offices and major events, aiming to build an infrastructure where sustainable action becomes second nature for all. The vision is to create a world where everyone can engage in sustainable practices effortlessly, essentially changing consumer habits for the better.

About Circloop

Founded to instill a 'no waste' habit into daily life, Circloop offers a sharing service for reusable containers. Utilizing IoT technology for management, the company oversees the whole process of washing, delivering, and collecting their reusable containers, actively tackling the growing concern of disposable waste.

Company Information

• - Location: 2-14-7 Shibaura, Minato, Tokyo
• - CEO: Shuta Nakamura
• - Founded: October 2022
• - Capital: ¥35.7 million (including capital reserve)
• - Email: [email protected]