#Singapore #BIGO Ads #Mobile Advertising #Pixalate

BIGO Ads Strengthens IAA Traffic Integrity

In a bold move to confront the escalating challenges surrounding traffic authenticity in mobile advertising, BIGO Ads has announced its expanded partnership with Pixalate, a renowned leader in ad fraud traffic monitoring. This strategic collaboration aims to enhance the governance of BIGO Ads' In-App Advertising (IAA) ecosystem, all while promoting a more transparent and trustworthy mobile advertising landscape.

As the mobile advertising sector expands, the threat posed by invalid traffic (IVT) is growing in sophistication, making it increasingly hard to distinguish between genuine and fraudulent user behavior. Tactics such as app bundle spoofing, alongside concealed automated scripts, pose significant challenges to advertisers seeking reliable outcomes. Furthermore, insufficient transparency across various supply chain segments exacerbates these hurdles for the IAA ecosystem.

The necessity for rigorous traffic quality governance is underscored by the continuous rise in global IAA investment, which demands robust frameworks to ensure high standards of authenticity, safety, and transparency. Pixalate’s MRC-certified detection capabilities empower mobile advertising platforms, equipping them with precise monitoring and risk-filtering tools essential for combating invalid traffic and achieving sustainable growth.

Setting New Standards for Mobile Advertising

To counteract the challenges pertaining to traffic authenticity, BIGO Ads has fortified its partnership with Pixalate. By incorporating Pixalate's accredited measurement capabilities and Invalid Traffic intelligence, BIGO Ads aims to bolster traffic governance across three pivotal areas:

1. Anomalous Behavior Detection: This involves identifying irregular device signals, automated activities, and odd click or impression patterns to ensure that ads are reaching real users. The emphasis lies on genuine audience engagement.
2. Identifying High-Risk Apps and Bundles: Verifying app legitimacy using Pixalate's Mobile Bundle Intelligence reduces exposure to spoofed inventory and fraudulent traffic sources.
3. Advanced Risk Assessment: Utilizing real-time risk models, BIGO Ads filters high-risk IPs, devices, and abnormal transaction paths, preserving advertisers' spending efficiency and enhancing traffic quality at scale.

As part of the ongoing Traffic Quality Enhancement Program, BIGO Ads is visibly making strides in refining its traffic governance framework. The illustrated benefits include cleaner and authentic traffic with minimized invalid activity's impact, reduced media waste, and improved ROI driven by higher-quality conversions. Furthermore, enhanced brand safety and elevated buyer confidence are supported by greater supply chain transparency, fostering more stable and sustainable monetization for developers.

Industry Impact

Eden Liu, Global Head of Business at BIGO Ads, stated, "Authenticity and transparency have become critical to the sustainable growth of the global mobile advertising industry. By deepening our partnership with Pixalate, we are enhancing traffic quality governance to offer advertisers a more reliable advertising environment while also aiding developers in establishing a healthier monetization ecosystem in IAA."

Avlin Ling, VP of APAC at Pixalate, expressed enthusiasm about the collaboration. "The rollout of the Traffic Quality Enhancement Program signifies our commitment to work closely with industry leaders. Our joint efforts with BIGO Ads are set to elevate traffic quality standards and guide the mobile advertising industry toward healthier and sustainable growth."

In conclusion, the partnership between BIGO Ads and Pixalate represents a proactive stance in addressing the pressing issues of traffic authenticity. Through collaborative innovation, these two companies are paving the way for a mobile advertising ecosystem that prioritizes trust, transparency, and long-term success for all stakeholders involved.