#United States #Tampa #Growth Strategy #Coke Florida #Next 10

Coke Florida's Ambitious Strategy for the Next Decade

Coca-Cola Beverages Florida, LLC, commonly referred to as Coke Florida, has announced its new growth strategy termed the 'Next 10'. This forward-thinking initiative aims to foster significant growth and establish the company as the leading consumer packaged goods provider within the state of Florida.

A Forward-Looking Vision

Troy Taylor, the Chief Executive Officer of Coke Florida, emphasized the company's long-term perspective on success, stating, "At Coke Florida, we measure success across decades, not just quarters and years." He articulated that the initial ten years were spent building a robust foundation focused on innovation, community influence, and growth. The forthcoming decade, according to Taylor, will be dedicated to enhancing this momentum and generating sustainable value for stakeholders including employees, customers, and the communities they engage with.

Regional Transformation for Enhanced Growth

A key element of Coke Florida's strategy is its shift to a regional operating model. This restructuring is designed to accelerate growth and solidify the company’s role as a significant economic contributor throughout Florida. The new framework aims to empower regional decision-makers, thereby improving commercial execution and community engagement.

Andy Hill, President of Coke Florida, commented on the new operating strategy: "Shifting to a regional operating model ensures that Coke Florida leads growth and value for all of our stakeholders in Florida – delivering the beverages our consumers love."

This transformation is not solely about restructuring but involves a commitment to maximizing profits for their customers while delivering exceptional service to the communities they serve. Hill emphasized that a focus on world-class execution will be crucial across all operations, defining accountability for employees, and ultimately serving Coke Florida's broader objectives.

Coke Florida at a Glance

Coca-Cola Beverages Florida is recognized as the sixth largest Coca-Cola bottler in the United States. The company operates within an exclusive territory that services over 21 million consumers spread across 47 counties in Florida. With a workforce exceeding 5,000 employees, Coke Florida presides over four Green Circle Certified manufacturing plants and eighteen distribution centers. Founded in 2015 and headquartered in Tampa, it is also one of the largest Black-owned businesses in the nation. Its corporate achievements were recognized in 2025 when it was designated as a US Best Managed Company Gold Standard Winner by Deloitte Private and The Wall Street Journal.

A Commitment to Community and Future Generations

In Taylor's vision, Cox Florida is not just about business but includes a deep dedication to nurturing the communities in which they operate. With the Next 10 strategy, the focus will be on empowering associates, enhancing workplace culture, and engaging positively with local communities. This holistic approach is intended not only to elevate the company's market positioning but also to ensure sustainability and strength in the communities served by Coke Florida.

As Coke Florida embarks on this journey, stakeholders and consumers alike are hopeful for this new chapter in the company's legacy, one that promises both growth and a profound commitment to community well-being.