#USA #Real Estate #Madison #Coldwell Banker #Live Well

Coldwell Banker Real Estate Launches New Campaign: Live Well With Coldwell

Coldwell Banker Real Estate LLC, a renowned name in the real estate industry, has recently announced its latest national advertising initiative called Live Well With Coldwell. This campaign, set to launch during the popular football season, aims to emphasize the brand's commitment to enhancing living experiences across various communities.

A New Era in Home Searching

The Live Well With Coldwell campaign will kick off at the highly anticipated Generation Blue Experience®, the brand's international conference that attracts numerous participants from around the globe. Following this exciting premiere, the ads will be showcased on select Thursday nights this fall on Prime Video – a strategic choice that aligns the campaign with one of the most viewed seasons in American sports.

At the heart of the campaign is the Move Meter®, an innovative digital tool designed to assist consumer comparisons of various cities based on their cost of living, amenities, and lifestyle attributes. By incorporating this tool alongside emotionally resonant storytelling, Coldwell Banker seeks to provide potential homeowners with the resources needed to make informed and heartfelt decisions about where they wish to call home.

The Emotional Journey of Finding a Home

With licensed music from Cat Stevens setting the tone, the ads aim to reflect the emotional journey that individuals and families experience during their house-hunting process. Brandon Newman, Vice President of Marketing at Coldwell Banker Real Estate, stated, "Live Well With Coldwell reminds us that real estate transcends mere transactions; it embodies the essence of creating a fulfilling life. This campaign connects dreams with decisions, celebrating the moments shared among family and friends during the football season."

Highlighting Global Luxury Offerings

For the first time in its history, the Coldwell Banker Global Luxury program will receive dedicated ad placements within this campaign. This move underlines the brand's expertise in catering to affluent buyers and sellers worldwide. Jason Waugh, President of Coldwell Banker Affiliates, emphasized their commitment to equipping agents with cutting-edge tools and training programs. He stated, "Whether serving first-time buyers or luxury clientele, we empower our agents with the resources they need to deliver exceptional service across all price ranges."

A Legacy of Sports Marketing

Coldwell Banker's foray into sports marketing is nothing new. The brand previously garnered impressive results during the 2024 football season, ranking as the third most effective advertiser among 550 total advertisers. This strategic positioning lays the groundwork for enduring growth amidst the evolving real estate market.

Commitment to Excellence

Founded in 1906, Coldwell Banker has maintained a steadfast reputation for integrity, expertise, and excellence in the real estate sector. With over 95,000 affiliated sales professionals across approximately 2,700 offices in 48 countries and territories, the Coldwell Banker brand has positioned itself as a leader in both residential and commercial real estate services. As a testament to their service excellence, the brand was recently recognized as a 2025 Women’s Choice Award® recipient, affirming its dedication to client satisfaction.

Thus, as Coldwell Banker rolls out this innovative campaign, it remains focused on creating value-driven experiences for homeowners, blending advanced technology with heartfelt narratives.

In conclusion, Live Well With Coldwell isn't just a marketing initiative; it represents a transformative approach to understanding and improving the home-finding experience. By combining emotional depth with technological advancement, Coldwell Banker sets a new standard in real estate futures.