Ai-Grid Solutions Launches New Campaign for Climate-Friendly GX Partners

Ai-Grid Solutions: Pioneering Decarbonization through Innovative Branding

On April 13, 2026, Ai-Grid Solutions, based in Tokyo, will launch a bold brand promotion under the banner "GX Partnerにはアイ・グリッド" (Ai-Grid is Your GX Partner). This initiative aims to establish Ai-Grid as the optimal supporter for companies navigating their decarbonization journey. To bring this campaign to life, the company will utilize original characters, namely "GX先生" (Mr. GX) and "グリ太くん" (Guri-Takukun), while implementing a multi-channel media strategy that includes taxi advertisements, web ads, and print articles.

This promotion seeks to address the urgent societal trends surrounding decarbonization by stimulating conversation through taxi advertisements, which will question the social implications of decarbonization. By integrating web and specialized magazine advertisements, the campaign aims to provide solutions to business-related inquiries and practical challenges regarding the adoption of clean energy practices. Through diverse media touchpoints, Ai-Grid intends to communicate the multidimensional benefits of rooftop solar energy solutions (on-site PPA) effectively.

Background of This Promotion

As the push for renewable energy becomes critical, there is an ongoing dialogue about the environmental impact of large-scale solar power installations (mega-solar). The current phase mandates a reevaluation of solar energy placement, making it necessary to address the question of "where to install?" Through this promotion, Ai-Grid acknowledges these societal challenges. The narratives will depict humorous scenarios set in relatable contexts, like news programs or everyday conversations, to tackle the obstacles businesses face when implementing GX solutions.

The promotion will illustrate that utilizing existing infrastructure for solar power generation, specifically on-site PPAs, presents a smart and sustainable remedy, minimizing negative environmental impacts. By tailoring media engagement to resonate with various audiences, Ai-Grid aims to communicate its unique value propositions and position itself as a comprehensive ally for companies pursuing decarbonization.

Advertising Overview

Taxi Advertisements

- Launch Date: April 13, 2026
- Coverage Area: Starting in Kansai (Osaka, Kyoto, Hyogo, Shiga, Nara, Wakayama), followed by Tokyo from May 11, 2026.
- Media: Taxi media titled "TOKYO PRIME"
- Material Duration: 30 seconds - Featuring "Ai-Grid NEWS Rooftop Solar" segment.

Web Advertisements

- Launch Date: April 13, 2026
- Web advertisements will include:

- 30-second spot titled "Is it true there are no initial costs?"
- 30-second segment "Benefits for All Companies"
- 30-second feature "Learning about Power Rates"

Print Advertisements

- Launch Date: May 2026 issue of Monthly Logistics Business (releasing on May 1, 2026)
- Ad Size: A4 (full-page advertisement)

About Ai-Grid Solutions

Established in 2004, Ai-Grid Solutions stands at the forefront in combining physical and digital domains to optimize decentralized renewable energy across Japan. The company operates in GX solution services, aiming to maximize the self-sufficiency of renewable energy for businesses and municipalities and in energy trading, facilitating the circulation of surplus renewable energy. To date, Ai-Grid has developed over 1,410 solar power plants with an aggregate capacity of approximately 357MW (as of March 2026) as part of its PPA services.

With the slogan "Faster than Change", Ai-Grid aspires to create a sustainable world where green energy thrives within local communities.