#Japan #Tokyo #HubSpot #Sony Network #JBN

Introduction

In an era where customer experience is paramount, Sony Network Communications and JBN are taking a significant step forward by launching the Business Experience Core. This innovative solution promises to streamline customer interactions from initial engagement to final sales close, enabling businesses to thrive in an increasingly competitive landscape.

A Comprehensive Solution

Available starting September 16, 2023, the Business Experience Core is designed to unify customer data management through a seamless integration with HubSpot, a leading CRM platform already utilized by over 268,000 companies across 135 countries. This solution targets various industries such as real estate, fitness, and retail, addressing the persistent challenges of fragmented customer data—especially between online and offline touchpoints.

Businesses often struggle to maintain continuity in customer relationships, leading to diminished opportunities and unsatisfactory customer experiences. By implementing the Business Experience Core, organizations will be able to maximize customer value through seamless communication and data sharing.

Features of Business Experience Core

1. Landing Page Development: Leverage Sony's expertise in UI/UX design to create effective landing pages that ensure accessibility and drive engagement.

2. Social Media Management: Full support for creating and managing social media accounts on platforms like LINE, Instagram, and X (formerly Twitter), fostering ongoing communication with customers.

3. Automated Check-In Features: Utilize QR codes for automatic check-ins, reducing queuing times and easing the workload of frontline staff during events or retail visits.

4. Real-Time Customer Support: By integrating data from HubSpot, sales representatives can access customer details instantly, allowing for personalized service based on pre-event surveys and behavior histories.

5. Automated Follow-Up and Personalized Marketing: Automating surveys and email communications will help tailor marketing efforts to individual customer behavior, thus enhancing retention and conversion rates.

6. Data Analysis for Campaign ROI: The solution provides clear analytics on campaign effectiveness, helping businesses evaluate their strategies by detailing sources of customer inflow and return on investment.

Streamlined Customer Engagement Workflow

The Business Experience Core is designed to support your entire customer journey—from the moment a prospect is introduced to the brand, through engagement, and continuing with follow-up communication effortlessly. By ensuring real-time data sync between offline events and digital platforms via HubSpot, businesses can create a truly cohesive experience.

Expert Insights

Yasuki Ogasawara, Head of Corporate Services at Sony Network Communications, stated, "Our solution is a collaborative effort with JBN, focusing on integrating disjointed customer data to visualize the journey from advertisements to final outcomes. This will significantly enhance the customer experience and drive sustained growth."

Daisuke Sakata, Executive Director at JBN, also commented, "The missing data in offline interactions has been a significant barrier to enhancing customer experience. By merging our CX expertise with HubSpot's attributes, we can create valuable touchpoints that ensure every customer feels valued."

Tomohiro Iwai, Head of Partner Business at HubSpot Japan, expressed optimism about this integration, saying, "The merger of HubSpot's Smart CRM with offline touchpoints will help eliminate fragmentation in customer information—vital for business growth.

Conclusion

The Business Experience Core is set to change the way businesses engage with customers, making the transition from online to offline interactions smooth and effective. As companies worldwide face increased competition, embracing such integrated solutions will be key to staying ahead in the market.

For more details and pricing inquiries, visit the official contact page here.

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Disclaimer: HubSpot, Sony Network Communications, and JBN are all hallmark brands recognized for their contribution to enhancing customer experiences. All trademarks and service marks are the properties of their respective owners. Please check back for updates on our offerings.*