Opt Becomes Fifth Certified Agency of Moloco in Japan, Boosting Mobile Advertising Solutions

Opt Becomes Fifth Certified Agency of Moloco in Japan

Opt, a leading marketing technology company based in Chiyoda, Tokyo, has achieved a significant milestone by becoming the fifth certified agency of Moloco in Japan. This recognition is not just a feather in Opt's cap but a testament to their commitment to creating new value, driving industrial transformation, and solving societal issues through advanced marketing solutions.

Background of the Certification

The partnership with Moloco stems from Opt's mission embodied in LTVM (LTV Marketing), a framework that significantly contributes to client business growth. Moloco, headquartered in Redwood City, California, specializes in performance advertising powered by machine learning (ML). Their certified agency program is designed to recognize ad agencies that demonstrate substantial sales achievements and operational expertise while maximizing campaign outcomes for clients.

As the fifth certified agency in Japan, Opt's recognition underscores its extensive experience and proven track record in improving advertising effectiveness, particularly in the gaming and entertainment sectors. This capability enables the company to provide comprehensive support—from measurement and evaluation to operational optimization and creative production.

Recognition Rationale

Opt’s robust grasp of various service characteristics was commended during the certification process. The agency has established itself as a leader within the advertising domain by continuously contributing to industry standards and innovations. Such commendations led to the decision to officially recognize Opt as a certified agency; this synergy is expected to enhance the effectiveness and efficiency of marketing strategies for clients.

Comments from Key Officials

Mr. Tsuyoshi Ariki, Japan Head of Moloco Ads, expressed his excitement regarding Opt's certification, stating, "We are genuinely pleased to recognize Opt as an official agency partner. Their vast experience coupled with an insightful market understanding will undoubtedly create significant synergies when integrated with Moloco's AI technologies. Together, we aim for greater expansion in the Japanese market while ensuring client success."

Moreover, Kotaro Yamamoto, VP of Opt's Platform Success Division, commented on the certification, saying, "We are incredibly honored by this recognition. The advanced AI-driven learning technologies of Moloco align perfectly with the marketing insights we have meticulously developed over the years. We believe this partnership will enable us to deliver higher-value solutions to our clients. Moving forward, we are excited to utilize Moloco's platform for innovative advertising that fosters substantial business growth for our clientele."

Upcoming Seminar

In light of this achievement, Opt and Moloco will co-host an online seminar titled "Evolving App Marketing Driven by Data: New Growth Strategies in the Era of iOS Regulations and AI," scheduled for October 15. The seminar aims to delve deep into the significant changes faced by app marketing, showcasing advanced strategies that leverage both data and AI to facilitate sustainable growth. Interested parties can register for free here.

About Opt

Opt is focused on creating new value and driving industry transformation to address societal challenges. Their vision is to lead clients through close, informed, and rapid engagement—aiming to become a growth leader. By deepening their understanding of end-users and supporting clients with a customer-centric approach to LTV, Opt is committed to fostering sustainable business growth.