Forter Launches Trusted Agentic Commerce in AWS Marketplace AI Tools Category

Forter and the New Era of AI-Powered Commerce



In a significant advancement in the realm of digital commerce, Forter has made its mark by launching Trusted Agentic Commerce in the newly established AI Agents and Tools category of the AWS Marketplace. This development opens doors for businesses eager to explore innovative AI solutions aimed at streamlining their operations and enhancing security measures.

The introduction of Trusted Agentic Commerce showcases Forter's dedication to providing state-of-the-art fraud prevention and identity intelligence. Designed to minimize fraud losses, increase authorization rates, and expedite payment processes, this solution is pivotal for organizations aiming for a seamless customer experience. The unified platform allows businesses not just to prevent fraud, but also to efficiently manage their transaction processes, ensuring that commerce interactions remain fast, secure, and devoid of friction.

Cyndy Lobb, the Chief Product Officer at Forter, emphasized the strategic advantages offered by this new integration. According to Lobb, “By offering Trusted Agentic Commerce in AWS Marketplace, we’re giving customers a streamlined avenue to access our AI-powered trust and fraud management tools. This quickly enables them to purchase and deploy necessary agent solutions with greater efficiency.”

The capabilities embedded within Trusted Agentic Commerce are designed to cater to multiple facets of e-commerce transactions. It handles fraud prevention across various channels, assures the secure management of personally identifiable information (PII), and aids in the quick authorization of transactions. This trifecta of features is designed to combat the increasing challenges posed by agentic fraud across accounts, promotions, loyalty programs, purchasing behaviors, and product returns.

One of the standout aspects of Trusted Agentic Commerce is its accessibility. As part of the AWS Marketplace, customers can seamlessly acquire and implement this solution using their existing AWS accounts. This significantly accelerates the procurement process, minimizing the time required for vendor evaluations and lengthy negotiations, while also enhancing visibility and control over licensing, payments, and access.

The SaaS model of Trusted Agentic Commerce further adds to its appeal. It is a composable solution that stores merchant agent flows, thus identifying trusted agents and allowing them to make purchases on behalf of consumers. This functionality not only streamlines the buying process but also enhances the overall commerce experience for end-users.

Moreover, by making reliable solutions easily accessible via AWS Marketplace, Forter enables organizations to pivot towards innovation in AI-driven commerce effectively. Retailers and service providers can now leverage state-of-the-art tools that cater to the evolving dynamics of the digital marketplace, all while enhancing consumer trust.

To summarize, Forter's announcement marks a notable step towards revolutionizing the landscape of digital transactions. The merge of Trusted Agentic Commerce within AWS Marketplace signifies an era of simplified access to critical tools that improve security and efficiency in e-commerce. For further insights on Forter's Trusted Agentic Commerce, it is recommended to visit Forter's page on AWS Marketplace. Additionally, insights on the new AI Agents and Tools category can be found here.

Topics Consumer Technology)

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