#Japan #Tokyo #ROLSER #Eri Shimatsuka #Shopping Cart

The Launch of ROLSER and Eri Shimatsuka's Collaboration

On June 26, 2026, shoppers will be delighted to see a fresh release from ROLSER, a renowned shopping cart brand from Spain, featuring the creative designs of Finnish textile designer Eri Shimatsuka. This collaboration is a celebration of both ROLSER's long-standing history and Shimatsuka's unique artistic vision.

A Brief History of ROLSER

Founded in 1966, ROLSER has built a solid reputation over its 60 years of operation, showcasing an impeccable blend of quality and design. The brand stands out by producing its carts entirely in-house, using advanced aluminum bending techniques along with expert sewing capabilities. This careful production fosters a product line that is extensively appreciated across Europe and beyond.

Introducing Eri Shimatsuka

Eri Shimatsuka has made a name for herself since moving to Helsinki in 2007, where she honed her textile design skills at Aalto University. After a stint at Marimekko's art studio, she became an independent designer in 2014, collaborating with various brands like Marimekko, Samuji, and Kippis. Her latest work for ROLSER draws inspiration from her Finnish surroundings, beautifully intertwining nature and cultural nostalgia into vibrant designs.

The Collection's Unique Designs

The collaboration introduces four distinctive patterns, each reflecting a different aspect of life in Finland:

1. ERI FISH

This design, priced at ¥17,850 (tax included), celebrates Finland's rich aquatic life, featuring various fish swimming freely. Inspired by the nation's fishing culture, where both summer boat fishing and winter ice fishing are cherished pastimes, the design captures the essence of Finland's natural charm.

2. ERI BERRY

Also priced at ¥17,850 (tax included), this pattern evokes fond memories of berry picking in Finland's lush forests during summer. Rooted in family traditions, it depicts blueberries and wildflowers, symbolizing the joy of spending quality time in nature and the simple pleasures of life.

3. ERI BRANCH

At ¥17,850 (tax included), this design illustrates the beauty of unexpected patterns found in nature. It portrays the rhythmic shadows of trees and the arrangements of flowers along hiking paths, reminding us of the hidden elegance within natural scenes that often goes unnoticed.

4. ERI GARDEN

Finally, priced at ¥17,850 (tax included), this design showcases the resilient flowers that bloom during Finland's brief summer. Each flower, while humble, radiates strength and beauty, reflecting the vibrancy of nature and the deep-seated connections we forge with it.

Limited-Time Popup Events

To celebrate this exciting launch, a limited-time popup event will be held at select stores operated by Y-Yacht, from June 26 to July 29, 2026. The locations include:

• - Y-Yacht Store Azabudai Hills, Tokyo
• - Y-Yacht Store Shibuya, Tokyo
• - Y-Yacht Store Kichijoji, Tokyo
• - Y-Yacht Store Fukuoka, Fukuoka
• - La Cucina Felice Takamatsu Hankyu, Osaka
• - La Cucina Felice Nishinomiya Hankyu, Hyogo
• - La Cucina Felice Daimaru Shinsaibashi, Osaka
• - La Cucina Felice Hakata, Fukuoka

Each store will feature the new designs and offer a unique shopping experience for customers.

Special Promotions and Engagements

As a part of this launch, customers who purchase featured products will receive a limited edition postcard signed by Eri Shimatsuka, adding an exclusive touch to their purchase. These one-of-a-kind postcards are handwritten, making them a special collectible item.

Online Availability

For those unable to visit the popup events, the new collection will also be available on the ROLSER official online store, with ongoing updates provided through their official social media channels and website.

For further information regarding the new collection, store locations, or any inquiries, please contact:

• - ROLSER PR, Ideaport
• - Phone: 03-5715-3251
• - Email: [email protected]
• - Follow on Instagram: ROLSEJapan

Don't miss out on the chance to experience this extraordinary collection that embodies the essence of Finnish life, expertly crafted together with ROLSER's iconic shopping carts.